SharkNinja is a global product design and technology company that develops 5‑star rated lifestyle solutions for consumers worldwide.
SEO Manager Overview
The SEO Manager sits at the intersection of content strategy and product visibility, working across traditional and AI search to ensure SharkNinja shows up wherever customers are looking. This hands‑on, delivery‑focused role improves organic visibility and revenue by collaborating with content, trading, product, and performance teams to make SEO a given, not an afterthought.
Key Responsibilities
* Facilitate the implementation of our SEO strategy in the UK, recognizing market‑specific nuances
* Optimize on‑page elements, including site content, meta tags, headers, and internal linking structure
* Own the organic blog and informational content roadmap to build topical authority
* Identify content gaps through competitor analysis and search demand data
* Brief and work alongside copywriters and compliance teams to ensure content meets search intent and is legally sound
* Collaborate with PR and agencies to ensure a best‑in‑class link acquisition strategy
* Support DTC campaigns by aligning search strategy with copywriters, creative, and performance teams to maximize discoverability and impact
* Work with Performance Marketing to support Paid Media leads in maximizing cross‑channel budget efficiencies
* Stay up to date with search engine algorithm changes and adapt strategies accordingly to maintain or improve rankings
* Advocate SEO best practices and the benefits of SEO to the wider team
Merchandising SEO
* Conduct in‑depth, localized keyword research to identify opportunities for existing categories, products, and NPD
* Optimize core category and product pages to increase organic visibility and revenue
* Identify and address cannibalization across pages and products
* Work with product teams and merchandisers to align on category structure and naming conventions
* Report on weekly and monthly performance against forecast and KPI’s
* Take a data‑driven approach and continuously look for ways to optimize SEO performance, and where relevant, automate processes
AI Search & Future Readiness
* Structure product and category page content to win featured snippets, People Also Ask boxes, and AI overviews
* Identify and optimize for question‑based search patterns across all page types
* Monitor AI overview appearances in Google Search Console and third‑party tools
* Track where brand and product names appear (or dont appear) in AI‑generated responses across Google, ChatGPT, Perplexity, and similar tools, flagging gaps and opportunities
* Stay current with emerging Generative Engine Optimization best practices and contribute to an internal testing framework
* Develop guardrails to ensure any AI‑informed content meets Google’s guidelines
Essential Skills & Experience
* Hands‑on SEO experience in an e‑commerce or content‑led environment
* In‑depth knowledge of content SEO best practices
* Confident use of Google Search Console and SEMrush
* Solid understanding of on‑page optimization and keyword research
* Familiarity with AEO practices: featured snippet targeting, People Also Ask, FAQ schemas
* Strong written communication skills – able to brief and edit content clearly
Benefits
Competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, product discounts, and professional growth learning programs.
EEO Statement
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com.
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