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Marketing data & analytics specialist (mid-level / senior considered)

Cardiff
Thoroughbrand Digital Limited
Marketing
€45,000 a year
Posted: 25 November
Offer description

Marketing Data & Analytics Specialist (Mid-Level / Senior Considered)

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We’re a digital marketing agency that partners with ambitious eCommerce brands in fashion space to scale smarter — through precision, creativity, and data-driven strategy.

Our clients expect more than reports; they expect clarity and insight. That’s where you come in.

Location: Remote / Hybrid

Type: Full-time


About Us

We’re a digital marketing agency that partners with ambitious eCommerce brands in fashion space to scale smarter — through precision, creativity, and data-driven strategy.

Our clients expect more than reports; they expect clarity and insight. That’s where you come in.


The Role

We’re looking for a Marketing Data & Analytics Specialist with strong technical and analytical ability across GA4, Shopify, and all major paid media platforms.

You’ll own the process of ensuring accurate tracking, meaningful reporting, and actionable insights across client accounts.

From implementing advanced analytics setups to building intuitive dashboards (ideally in Polar Analytics), you’ll be central to how we measure, interpret, and improve performance for eCommerce brands.

If you thrive in a fast-moving agency environment and love turning complex data into clear stories that drive growth, this is for you.


Key Responsibilities

* Implement, audit, and optimise analytics setups across GA4, Shopify, and paid platforms (Meta, Google, TikTok, Pinterest, etc.).
* Create and maintain dashboards in Polar Analytics (or Looker Studio, Power BI, or Tableau).
* Manage data pipelines and ensure consistency between ad platforms, analytics, and Shopify.
* Translate performance data into insights and recommendations for media and strategy teams.
* Lead or support attribution and conversion tracking projects.
* Troubleshoot tracking issues and maintain data accuracy across multiple client setups.
* Present insights to clients and internal stakeholders clearly and confidently.


What You’ll Bring

* 3–5 years of experience in marketing analytics, ideally within an agency or eCommerce environment.
* Proven expertise with GA4 (event setup, ecommerce tracking, custom dimensions).
* Strong grasp of Shopify data structure and attribution logic.
* Familiarity with Polar Analytics (preferred) or similar BI tools.
* Hands‑on experience with Meta Ads, Google Ads, Pinterest, and TikTok Ads reporting.
* Confident in Google Tag Manager, UTM governance, and debugging tools.
* Analytical mindset, proactive communicator, and keen eye for data integrity.


Nice to Have

* Experience with data warehousing (BigQuery, Snowflake) or API integrations.
* Familiarity with privacy compliance (GDPR, cookie consent frameworks).
* Light coding or SQL knowledge a plus.
* Experience working on high fashion brands.


Why Join Us

* Work with fast‑growing eCommerce brands and innovative teams.
* Collaborate with a tight‑knit group of marketers, strategists, and creatives.
* Flexible, remote‑first setup with opportunities for progression.
* Competitive salary and room to grow into a Senior Analytics Manager role.
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