Financial Model Clean-Up & Build – UK Media Startup (Investor-Ready)
Overview
We're building a UK-based creator-led media company (ROW 9) and need an experienced financial modeller to clean, restructure and professionalise our Excel model ahead of investor discussions.
The current model has been converted from Apple Numbers into Excel and needs technical clean-up, structural refinement and investor-ready presentation.
This is not basic bookkeeping — we need someone who understands startup finance, unit economics and venture-style modelling.
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About the Business
ROW 9 is a creator-led media platform with two engines:
Engine A – Studio Infrastructure
•Premium podcast/video studio in London
•Recurring revenue from bookings + add-on editing
•Designed to be cash generative
Engine B – IP Development
•Co-develops and owns media IP (podcasts/shows)
•Shows are assumed brand-funded at launch (production costs covered by sponsors)
•Long-term monetisation from sponsorship, ads, licensing, and IP ownership
We are raising a seed round (£500k–£1m) and need a clean, robust, investor-grade model.
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What We Need
1. Technical Clean-Up
•Fix formatting errors (e.g. currency vs percentage issues)
•Remove conversion artefacts from Apple Numbers
•Repair broken formula chains
•Ensure totals roll correctly between tabs
•Standardise formatting across the workbook
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2. Structural Improvements
The model should clearly separate:
•Engine A (Studio)
•Engine B (IP)
•Central costs
•Group-level outputs
And include:
•Clean Assumptions tab (all key inputs centralised)
•Engine A build
•Engine B build (by show / by year)
•Annual Group P&L (Year 1–4)
•Cash flow & runway
•Funding scenario analysis (£500k vs £1m)
•Optional: valuation sensitivity
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Deliverables
•Fully cleaned and structured Excel model
•Clear assumptions and logic
•Professional formatting
•Investor-ready summary tab ("Financial Snapshot")
•Easy to audit and follow
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Ideal Candidate
•Strong financial modelling experience (venture/startup preferred)
•Experience with media, SaaS or IP-based businesses a plus
•Confident restructuring messy Excel models
•Attention to detail is critical
Please share:
•Examples of similar models you've built
•Your approach to restructuring existing financial models
•Estimated timeline (ideal: 1-2 days)
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Budget
Open to proposals.
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If successful, this may lead to ongoing support as we refine forecasts post-fundraise.
Contract duration of less than 1 month. with 30 hours per week.
Mandatory skills: Financial Modeling