Join us in shaping the future of consumer finance. Secure Trust Bank Group is a well-established UK retail bank with over 60 years of success. We’re proud of our strong heritage, but even more excited about what’s ahead. Our mission is simple: to become the most trusted specialist lender in Britain by putting customers at the heart of everything we do. We’re looking for a Commercial Director to lead the strategic direction and delivery of our direct-to-consumer proposition across V12 Retail Finance and V12 Personal Finance. This is a pivotal role, driving growth, innovation, and exceptional customer experiences while leading a talented team across marketing, product, and digital. What you’ll do Define and deliver the B2C strategy, ensuring ambitious growth and retention targets are met. Lead new product development and bring innovative solutions to market. Own the P&L for new customer acquisition, driving performance across all channels. Oversee marketing strategy and campaigns, using data-driven insights to optimise results. Build strong relationships with partners and suppliers to maximise commercial opportunities. Provide leadership and inspiration to your team, fostering collaboration and continuous improvement. Influence at Board and ExCo level, presenting compelling business cases for new initiatives. What we’re looking for A proven track record in shaping and delivering B2C strategies. Experience launching new products and managing P&L accountability. Strong leadership skills with the ability to inspire and develop high-performing teams. Commercial acumen combined with deep understanding of UX, CX, and digital channels. Excellent communication and stakeholder management skills, including Board-level engagement. Knowledge of regulatory requirements and commitment to Consumer Duty principles. Why join us? At Secure Trust Bank, we believe in giving our people autonomy and recognising exceptional performance. You’ll have the opportunity to make a real impact, influence strategic decisions, and help us shape the future of consumer finance. We offer: Competitive salary and benefits package Hybrid working model (50% in office) Inclusive culture where diverse perspectives are valued Opportunities for personal and professional growth Everyone is different. Everyone is valued As part of our vision to become the most trusted specialist lender in the UK, we’ve been helping customers and businesses fulfil their ambitions s ince 1952. In that time, we’ve learned that we’re more than the sum of our parts. We’re a strong Group because of our people and our strengths; specialist, expert, ambitious and also diverse. All of our people are different and this is something we celebrate. Every one of our employees brings unique talent, ability and perspective to their role. That’s why Secure Trust Bank Group nurtures differences. We understand that we perform better because we’re not cast from the same mould. We actively embrace and support diversity, work with leading industry bodies and promote initiatives that reinforce our philosophy of giving you the freedom to be who you are. We’re an award-winning bank providing savings accounts and lending services to over one million customers. We’re Secure Trust Bank Group. We embrace difference. Notes/Brief for Recruitment Team: About The Company Our customers are at the heart of everything we do, but we can’t achieve our customer focused strategy without the right people in our team. At Secure Trust Bank, we know that people are our biggest investment, which is why a career with us is not just a job. It’s the chance to be part of something bigger, to add real value to the Bank and help us constantly improve, in order to achieve our ambition of becoming the best bank in Britain. We believe in giving our staff autonomy, with initiative and exceptional performance recognised through a variety of individual and team awards and incentives. All our employees have a tangible impact on the Group’s core values, and we are looking for candidates who are enthusiastic, proactive and enjoy working in a fast paced environment. So join us as we strive to Grow, Sustain and Love the way we work.