As a Channels Manager in the New Media Unit, you will be responsible for executing paid digital media strategies that support the government's long-term goals of increasing public understanding, trust, and confidence in UK government activities.
Responsibilities
* Execute paid digital media strategies that support the government's long-term goals of increasing public understanding, trust, and confidence in UK government activities.
* Portfolio Oversight: Directly manage 5 \"Always-On\" campaigns covering key policy areas and 6 tactical campaigns, ensuring impactful message delivery to UK citizens.
* Cross-Government Collaboration: Work closely with government departments and 10 Downing Street to create and implement targeted campaigns that align with national priorities.
* Reactive Agility: Lead fast-paced reactive elements, either by rapidly adding assets to existing \"Always-On\" campaigns or launching new in-platform activations to meet shifting communication needs. Please note, the media agency is responsible for in platform actions.
* Hands-on Channel Ownership & Agency Partnership: Take full ownership of assigned paid media channels, managing the hands‑on optimisation and refining performance to meet public engagement goals efficiently. N.B there will be occasions when you are responsible for unassigned channels/platforms outside of your nominated channels/platforms.
* Agency Leadership: Manage the media agency relationship to ensure strategic plans are executed with precision, including direct oversight of trafficking and financial reconciliation.
* Cross-Functional Integration: Partner with Campaign Leadership to bring strategies to life, and collaborate with Creator Leads to integrate creator‑led content into the channel‑specific media mix.
* Creative Technical Specs: Work with the Creative Team to ensure they have clear requirements for formats, variations, and technical specifications for your specific channels.
* Strategic Benchmarking: Develop best practices for your assigned channels, defining which formats to use across the funnel to maximise impact.
* Performance Thresholds: Establish and monitor channel‑specific KPIs, including minimum weekly spend and reach thresholds required to move citizens through the engagement funnel.
* Asset Optimisation: Determine the ideal number of asset variations and creative rotations needed to maintain campaign freshness and combat ad fatigue.
We need outstanding specialists in design, content production, digital strategies, marketing and partnerships, who have a high level of digital expertise and will put audiences at the heart of everything they do. We're seeking innovative minds and creative talents to help craft our evolving vision. This is a unique opportunity to grow, learn and share your talent with a team of diverse experts with passion and a genuine curiosity to innovate government comms. Most importantly, we want people who care passionately about delivering outstanding communication for the public.
Disability Confident – A Disability Confident employer will generally offer an interview to any applicant that declares they have a disability and meets the minimum criteria for the job as defined by the employer.
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