Marketing Manager Location: Worcestershire - Hybrid Working Salary: £40,000 - £45,000 Role Overview SF Recruitment are seeking a dynamic and strategic Marketing Manager to lead brand growth and visibility for a UK-based SaaS company specialising in recruitment technology. This role is ideal for a hands-on marketer who thrives in a collaborative environment and is passionate about driving B2B lead generation, brand positioning, and thought leadership. As a key member of the team, you will develop and execute multi-channel marketing strategies, manage digital campaigns, and create compelling content that resonates with target audiences across sectors such as care, education, and professional services. Key Responsibilities Marketing Strategy & Leadership Design and implement integrated marketing strategies to boost brand awareness and generate qualified B2B leads. Align marketing efforts with commercial goals in collaboration with leadership and sales teams. Establish the company as a thought leader in the recruitment technology space through consistent and innovative messaging. Campaign Management Plan and execute digital marketing campaigns across PPC, email, social media, and other platforms. Collaborate with external partners (e.g., SEO agencies, content creators) to enhance digital performance. Manage campaign calendars to ensure timely and strategic execution. Content & Thought Leadership Create and commission high-quality content including blogs, whitepapers, case studies, and video scripts. Maintain a consistent brand voice across all channels to build trust and recognition. Develop marketing automation workflows and lead nurturing sequences to support conversion goals. Analytics & Reporting Monitor and analyse campaign performance using analytics tools to optimize ROI. Present data-driven insights and KPI reports to senior stakeholders. Continuously refine marketing strategies based on performance metrics. Collaboration & Brand Consistency Work cross-functionally with Product, Sales, and Customer Success teams to ensure aligned messaging. Uphold brand consistency across all marketing materials and communications. Coordinate with designers and copywriters to produce professional, on-brand assets. Market Expansion & Innovation Identify new marketing opportunities such as events, webinars, and partnerships. Explore innovative tools and channels to increase visibility in key markets. Conduct competitor analysis to inform differentiation and growth strategies. Requirements Minimum 3 years' experience in a marketing management role within a SaaS, tech, or B2B environment. Strong command of digital marketing channels including PPC, email, and social media. Proven ability to manage external agencies and creative partners. Demonstrated success in end-to-end campaign management. Excellent writing and editing skills, particularly for B2B audiences. Proficient in using analytics tools to track performance and report KPIs. Highly organized, self-driven, and capable of managing multiple priorities independently.