Join our team and be part of a company that truly lives its values. With our expertise and commitment to innovation, we aim to build trust and make health and wellness accessible to all. By fostering inclusivity and care, we work collaboratively to improve the well-being of our colleagues, customers, and communities.
At Holland & Barrett, we're on a mission to make health and wellness a way of life for everyone. CRM plays a critical role in how we build long-term customer relationships, we're now looking for a Senior CRM Executive to step in as a confident, hands-on operator who can own delivery, elevate execution quality, and scale our automation and personalisation capability.
This role is designed to fill a critical executional and capability gap within the CRM team, providing senior-level delivery, automation expertise, and cross-functional representation.
Success in a Senior CRM Executive role at H&B means building robust, scalable CRM automations and delivering high-quality campaigns, including supplier NPD, with clear ownership, strong performance insight, and faster turnaround. It also means elevating CRM's cross-functional impact, freeing managers to focus on strategy, revenue growth, and experimentation while ensuring CRM is consistently represented and valued across the business.
This role will be offered on a fixed term basis (6 months)
The Role
Own complex CRM automations and lifecycle journeys end-to-end (build, QA, launch, optimisation) across email, app and push using Braze.
Independently deliver high-quality CRM campaigns from brief to post-campaign analysis, including supplier-led communications.
Drive advanced segmentation, targeting and personalisation using customer data, CDP integrations and dynamic content logic.
Own performance reporting and insight read-outs, translating data into clear optimisation actions.
Proactively identify opportunities to improve automation coverage, scalability and campaign effectiveness.
Act as CRM SME in cross-functional projects, representing the channel with confidence and clarity.
Support loyalty communications delivery and optimisation.
Champion best practice, mentor junior team members, and uphold high QA and executional standards.
The Person
Proven experience in CRM, retention, or lifecycle marketing, ideally in a multi-channel retail, ecommerce experience environment.
Strong hands-on experience with Braze (or similar ESPs like Dotdigital, Klavyio) and CDP-driven segmentation.
Confident building complex journeys, automations, and dynamic content.
Strong analytical mindset with the ability to turn data into actionable insight.
Comfortable working autonomously, prioritising delivery, and managing stakeholders.
Collaborative, proactive, and passionate about customer-first communication
What we offer
Our Benefits for this role include, but not limited to:
Holidays
33 days, including bank holidays
Holiday purchase
Health & Wellbeing
24/7 Virtual GP access
Private medical insurance – single cover (after 12 months' service)
Annual free at-home health testing kit (after 6 months' service)
Access to our Employee Assistance Programme and a network of Mental Health First Aiders whenever you need support
Financial Wellbeing
Workplace pension with employer contribution
Life assurance (2x salary, after 6 months' service)
Reward
£50 Colleague product allowance on Holland & Barrett products (after 6 months' service)
Lifestyle & Everyday Benefits
33 days, including bank holidaysHoliday purchase
Access to cashback and discounts from a wide range of retailers
25% colleague discount, available in store and online, with free delivery on online orders
Free Wellhub membership, with discounted access to gyms, studios and premium wellbeing apps
Cycle to Work scheme
We're passionate about helping every colleague thrive across all dimensions of wellbeing, and we're committed to having a diverse and inclusive workplace. In line with our EPIC values (Expertise, Pioneering, Inclusive, Caring), we embrace and actively celebrate all our colleagues' unique and varying experiences, backgrounds, identities and cultures - I am me, we are H&B.
Holland & Barrett does not accept unsolicited resumes from search firms/recruiters. Please do not forward resumes to our job alias, employees, or any other company location. Holland & Barrett is not and will not be responsible for any fees if a candidate submitted by a search firm/recruiter unless otherwise agreed with respect to specific open position(s).