We’re recruiting for a successful, fast-growing B2B business investing heavily in technology, AI and growth. They now need a commercially driven Digital Marketing Manager to build a measurable lead generation engine.
The role
You’ll own the digital marketing function end-to-end, working closely with leadership to drive pipeline growth, improve performance and maximise ROI.
This is a hands‑on role for someone who enjoys making things happen.
Key responsibilities
* Manage and optimise Google Ads and LinkedIn Ads campaigns
* Improve cost per lead, lead quality and campaign ROI
* Lead SEO strategy and grow inbound enquiries
* Improve visibility in AI‑generated search results
* Own GA4, attribution and conversion tracking
* Build clear dashboards and performance reports
* Use LinkedIn Sales Navigator and data tools to identify prospects
* Improve website conversion rates, landing pages and lead journeys
What we’re looking for
* Proven success in digital marketing within a B2B environment
* Strong Google Ads and LinkedIn Ads experience
* Hands‑on GA4, analytics and reporting skills
* Strong SEO knowledge
* Commercial mindset with focus on revenue growth
* Comfortable in a fast‑paced SME environment
* Able to combine strategy with execution
Ideal backgrounds
* Fintech / Insurtech
* Recruitment Marketing
* Professional Services
* Membership / Franchise
* Specialist B2B SaaS
What’s on offer
* Hybrid / remote flexibility
* Senior visibility and real influence
* Chance to build systems and shape growth
* Ambitious, successful business with momentum
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