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Senior marketing manager – reward programme

London
Easyjet
Marketing manager
Posted: 15 June
The role
Senior Marketing Manager – Reward Programme (17018)

Description

We are easyJet – a FTSE listed, £multi-billion low-cost airline that serves tens of millions of customers every single year. If you’re reading this, you have probably already been an easyJet customer, and you’ll know that there is no more iconic (or Orange!) travel brand in Europe.

We fly more than 1,207 routes, connecting 38 countries across Europe, and employ more than 18,000 colleagues. We’re on a mission to make low-cost travel easy – and whatever your role here, you’ll connect millions of people to what they love using Europe’s best airline network, great value fares, and friendly service.

What makes us easyJet? Our Promise Behaviours - we are Safe, Bold, Welcoming and Challenging. Four Behaviours. One Spirit. One easyJet.

READ ON IF YOU

  • Have significant senior marketing experience across campaign planning and multi-channel activation
  • Enjoy launching new customer propositions
  • Thrive in a fast-paced, collaborative environment
  • Are passionate about building customer engagement and loyalty
  • Love using insight, creativity and commercial thinking to deliver impact
  • THE TEAM

    This is an exciting opportunity to join easyJet at a pivotal moment as we prepare to launch a new travel reward programme.

    You’ll work across brand, media, PR, digital, analytics, local market teams and external agency partners to create a compelling customer proposition that strengthens engagement, drives loyalty and delivers long-term commercial value.

    THE ROLE

    As Senior Marketing Manager – Reward Programme, you’ll lead the marketing strategy for one of easyJet’s most exciting future propositions.

    You’ll define the positioning of the programme, shape the go-to-market strategy and lead integrated launch and growth campaigns across paid, owned and earned channels. Working closely with teams across the business, you’ll help create a travel reward programme that is compelling for customers and commercially successful for easyJet.

    Key responsibilities include:

  • Defining and evolving the strategic positioning of the travel reward programme in line with the easyJet brand
  • Owning the end-to-end marketing strategy for launch and ongoing programme growth
  • Developing integrated go-to-market plans across paid, owned and earned channels
  • Leading the development of compelling creative campaigns and customer messaging
  • Establishing clear measurement frameworks to track performance and optimise activity
  • Partnering with media, analytics and trading teams to ensure campaigns are targeted and commercially effective
  • Collaborating with local marketing teams to align reward programme activity with wider market and customer plans
  • Working closely with PR and communications teams to support launch moments and earned media activity
  • Leading cross-functional and agency teams to deliver insight-driven campaigns to a high creative standard
  • Building strong stakeholder relationships and influencing at senior level across the organisation
  • Business Area

    Customer & Marketing

    Primary Location

    United Kingdom-London-London Luton Airport

    Organisation

    Customer & Marketing

    Schedule

    Full-time

    Unposting Date

    30/06/2026, 1:59:00 AM
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