£100k - £125k p.a.
Join a dynamic, forward-thinking haircare brand as its new Ecommerce Director.
The role
You'll take full ownership of global ecommerce and digital performance, driving sales and profitability across DTC channels and major marketplaces. Working closely with senior teams, you'll deliver a best-in-class digital operation that integrates commercial, marketing and customer strategies.
Key responsibilities include:
* Owning and driving the global P&L for all DTC and marketplace channels to achieve revenue and profit targets
* Developing and implementing commercial plans covering forecasting, promotional strategies and pricing optimisation
* Scoping, designing and executing new market expansion strategies across DTC platforms and marketplaces, ensuring compliance with local regulations
* Collaborating with marketing to deploy paid media campaigns and maximise ROI
* Creating and delivering a performance marketing strategy to drive traffic, conversions and customer acquisition
* Enhancing sales and brand presence on key marketplaces by optimising listings, advertising and promotions
* Managing the end-to-end functionality of a complex global tech stack, ensuring seamless platform operations
* Overseeing 3PL and logistics for DTC and marketplace fulfilment to ensure efficiency and cost-effectiveness
* Leading global customer service strategy and optimising CRM platforms to drive engagement and personalised experiences
* Providing regular reports and analysis on KPIs to identify trends, opportunities and areas for improvement
Your skills
You're an experienced, strategic ecommerce leader with more than a decade of success in digital and commercial growth. You bring:
* Experience dealing directly with the Amazon platform as well as Tik Tok
* Deep knowledge of performance marketing, CRM and digital media strategy
* A track record of launching and scaling international markets, with strong compliance awareness
* Experience managing diverse global tech stacks, 3PL partnerships and fulfilment logistics
* Expertise in customer data strategy and CRM optimisation, delivering personalised experiences at scale
* Collaborative leadership skills that inspire cross-functional teams and senior stakeholders
* Strong analytical ability, interpreting KPIs to make insight-led decisions
* Excellent communication skills with the ability to influence across levels and geographies