Social Media Manager Fashion/Apparel/Lifestyle/Streetwear Experience Essential Birmingham £30,000 to £32,000 (Based on qualifications & Experience) Full Time Office Based – Monday to Friday One to One Personnel is proud to be working our global brand client who is looking to hire a Social Media Manager to join their team at their offices based in Birmingham. To be considered for this role it is essential that you have a minimum of 3 years previous Social Media experience in Fashion/Apparel/Lifestyle/Streetwear. Role Overview As our Social Media Manager, you’ll be the digital voice of our brand. You’ll develop and execute social strategies that increase engagement, grow our community, and drive brand awareness, traffic and be a key part of the team dedicated to helping push the brand forward. Working across the men’s and women’s business across all social touchpoints, Instagram, TikTok, Facebook, LinkedIn & YouTube. Reporting to the Brand Director you’ll be responsible for the weekly planning and executing on all of the above channels ensuring that every moment from creative to activation has a full pledged social roll out planned. Skills and Experience Required Industry experience in Fashion / Apparel / Lifestyle / Streetwear 3 years’ experience in social media management Deep understanding of content creation, social trends, and platform algorithms Strong aesthetic sense and understanding of fashion culture Skilled in tools like Canva, Adobe Creative Suite, Later, Planoly, or similar Excellent communication and storytelling abilities Data-driven mind-set with experience using analytics tools (Meta Insights, TikTok Analytics, etc.) Key Roles and Responsibilities Develop, implement, and manage our social media strategy across platforms (Instagram, TikTok, Facebook, and emerging channels) Create and curate visually compelling and on-brand content (in collaboration with the creative and marketing teams) Plan and schedule content calendars to align with product launches, campaigns, and activations Analyse performance metrics and translate insights into actionable improvements Stay on top of social trends, platform updates, and fashion industry news to keep us ahead of the curve Collaborate with influencers, stylists, and creators to amplify our social presence Engage with our audience through DMs, comments, and community Support paid social campaigns with organic content strategy and coordination Benefits 25 days holiday 60% staff discount across the brands Staff sample sale & staff Christmas gifts