At Crossing Hurdles, we work as a referral partner. We refer candidates to Mercor that collaborates with the world’s leading AI research labs to build and train cutting-edge AI models.
Organization: Mercor
Position: Digital Marketing Analyst
Referral Partner: Crossing Hurdles
Type: Hourly contract
Compensation: $100–$150 per hour
Location: Remote
Commitment: 10–40 hours/week, flexible and asynchronous
Duration: Flexible
Role Responsibilities:
* Extract campaign data from advertising platforms (Google Ads, Facebook, LinkedIn, TikTok, etc.)
* Calculate KPIs including CTR, CPC, CPA, ROAS, and conversion rates across channels
* Compare performance across time periods and against budget targets
* Create data visualizations and insights summaries in Google Sheets, PowerPoint, or Data Studio
* Audit tracking setups and conversion reporting accuracy using GA4 and Tag Assistant
* Build and manage UTM tracking templates for campaigns
* Reconcile advertising costs against invoiced amounts, including currency conversions
* Segment customer data from CRMs and create targeting recommendations
* Develop budget optimization models and retention/cohort analyses using historical data
* Design dashboards with automated data refresh and cross-channel KPI visualizations
Ideal Qualifications:
* Strong experience in performance marketing analytics, media reporting, or marketing operations
* Proficiency in Google Analytics 4, Facebook Ads Manager, LinkedIn Campaign Manager, and Google Sheets
* Strong grasp of digital KPIs (CPA, ROAS, CTR, etc.) and budget/spend tracking
* Experience with Excel-based modeling, cohort analysis, funnel breakdowns, and segmentation strategies
* Familiarity with UTM tracking, tag auditing tools, and attribution model comparisons
* Excellent attention to detail in calculations, formatting, and visualizations
* Ability to work independently and deliver on weekly or monthly reporting deadlines
Application Process (Takes 20 min):
* Submit your resume
* AI interview based on your resume (15 min)
* Submit form