Description:
We are seeking a talented individual to join our Global Marketing team at Marsh McLennan. This role will be based in London. This is a hybrid role that has a requirement of working at least three days a week in the office.
The Senior Marketing Manager leads marketing needs for Guy Carpenter in the United Kingdom and Europe. It reports to our Global Marketing and Communications Leader for Guy Carpenter and is responsible for the development of commercially focused marketing campaigns supporting business objectives and goals. The successful candidate will work with leaders across the UK and Europe to determine the thought leadership agenda for clients and partner with the global content team to ensure the development and execution of reports, articles, podcasts, etc. This leader will partner with colleagues from Marketing and Communications COEs, such as Events, PR, Creative and Digital Marketing to ensure campaigns are brought to life in compelling and relevant formats.
We will count on you to:
1. Partner with Guy Carpenter Subject Matter Experts and the global content team to develop thought leadership strategies and create messaging and assets, including email marketing, tailored to the specific needs of regional and local clients.
2. Collaborate with relevant business stakeholders to understand their focus areas and client needs, using these insights to design and tailor fit-for-purpose marketing campaigns that support the business and align with the overall marketing strategy, including regional deployment where relevant.
3. Build compelling marketing propositions and plans that position the business effectively in key market segments and countries.
4. Work closely with the Digital Marketing COE to leverage all aspects of digital marketing to enable enhanced client / prospect engagement and to support activation and drive lead generation, enhancing UX and engagement levels across the website to boost campaign performance and deliver a friction-less client journey.
5. Foster collaboration across the marketing and communications teams to share best practices, ensure integrated and efficient campaign delivery, and maintain consistency across all practice areas.
6. Actively engage key internal stakeholders, including sales teams, to create advocates, generate engagement, and amplify campaign activity, ensuring strategic alignment with Go-to-Market strategies, sales materials, and Request for Proposal language to drive commercial success.
7. Monitor and communicate progress against budget goals at both client and campaign levels, securing approval for all spend with the CMO.
8. Ensure all marketing activities comply with best practices, relevant policies, and applicable laws and regulations.
9. Build awareness and understanding of the wider marketplace to identify opportunities for timely and topical marketing and PR initiatives.
10. Responsible for supporting the business in creating and updating value propositions and product and solutions collateral (all the marketing materials).
11. Collaborate across the marketing team to develop activation plans for content and products based on themes, target audiences, and business priorities.
What you need to have:
12. A minimum of 10 years of marketing and communications experience (within reinsurance, insurance is preferred). Experience working in a large, complex, and matrixed environment, collaborating with a wide variety of stakeholders to develop and execute marketing and communications strategies, campaigns, and tactics.
13. Extensive experience across all marketing disciplines and delivery channels with a clear track record in digital marketing, analytics, and proving ROI, enabling maximized commercial success.
14. Experience in building B2B brands.
15. Experience in managing multiple marketing programs for differing lines of business in a coordinated approach.
16. Excellent verbal and written communication skills with influencing and negotiation skills at senior executive levels, on both technical and non-technical matters.
17. Effective relationship building and stakeholder management skills.
18. Project management skills, with the ability to prioritize and manage multiple tasks.
19. Team-oriented and highly motivated self-starter with a proven track record for collaboration within and across teams.
20. Flexible approach, thriving on change and innovation, balanced by attention to detail and structured thinking.
What makes you stand out?
21. Experience delivering impactful campaigns in rapidly changing, highly-regulated, technologically dynamic environments.
22. Hands-on experience with marketing technologies, including marketing automation, data and analytics, and customer journey mapping.
23. Strong knowledge and utilization of digital products such as Salesforce suite of products (Marketing Cloud), Adobe Experience Manager (AEM), and social media channels.
24. Client-centric focus to translate internal propositions into client-friendly, value-adding campaigns.
25. Ability to understand, tailor, and communicate complex business, legal, and technical issues for various audiences.
26. Proven ability to serve as a trusted and influential advisor and counselor to senior executives, cultivating meaningful relationships with senior leaders and individuals of influence.
27. Proven ability to build a team without direct reporting lines through coaching, credibility, and leadership.
28. Supervisory and mentoring experience.
Why join our team:
29. We help you be your best through professional development opportunities, interesting work and supportive leaders.
30. We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have impact for colleagues, clients and communities.
31. Our scale enables us to provide a range of career opportunities, as well as benefits and rewards to enhance your well-being.
Marsh McLennan (NYSE: MMC) is a global leader in risk, strategy and people, advising clients in 130 countries across four businesses: Marsh, Guy Carpenter, Mercer and Oliver Wyman. With annual revenue of $24 billion and more than 90,000 colleagues, Marsh McLennan helps build the confidence to thrive through the power of perspective. For more information, visit marshmclennan.com, or follow on LinkedIn and X.Marsh McLennan is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age background, civil partnership status, disability, ethnic origin, family duties, gender orientation or expression, gender reassignment, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, or any other characteristic protected by applicable law. We are an equal opportunities employer. We are committed to providing reasonable adjustments in accordance with applicable law to any candidate with a disability to allow them to fully participate in the recruitment process. If you have a disability that may require reasonable adjustments, please contact us at Marsh McLennan is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh McLennan colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one “anchor day” per week on which their full team will be together in person.