* Job Description: This is an opportunity to join one of Northern Ireland's leading 4-star hotels, developing strategies to target key market segments and build continued growth in the domestic and international markets. In this varied role, you will be responsible for developing and executing innovative sales & marketing strategies to maximise revenue across accommodation, weddings, events, dining and leisure experiences, producing informative and engaging copy and promoting the business through diverse channels including website, social media, advertising and PR. This is a permanent role, based on 35 hours per week and salary to be discussed
* Responsibilities: Develop and implement strategic marketing plan to grow market share and meet revenue targets within budget in collaboration with senior management. Represent the hotel at local, national events, workshops, tradeshows including (but not limited to) Meet the Buyer, ITOA, NIHF. Review and analyse sales, marketing, and revenue activities to ensure targets are achieved and strategies remain competitive. Manage key external relationships, including Booking engine provider, PR agencies, representation agencies, travel networks. To manage in-house and offline marketing/advertising collateral such as posters, brochures, flyers, menus, wedding adverts etc. To support duty management / front office team with requests for marketing information in a timely manner. To ensure all website menus/information is accurate and correct. To ensure all third-party site information about the hotel's various departments are all up to date. To work with the PR company in approving requests and issuing information as required. To join the monthly sales & marketing meeting and to action plans set out for the month ahead. To assist with photoshoots/video. Experience working collaboratively with revenue management, sales, and marketing teams in conjunction with each other. Manage and optimise CRM and guest retention strategies. Experience working collaboratively with revenue management, sales teams in conjunction with each other. To manage and monitor the resort's social media accounts in a consistent and professional manner through use of content calendars and scheduled posts. To produce & publish content and to respond to guest/user content and messaging. Meta Campaign Management & Execution. Launch and manage the full lifecycle of Meta ad campaigns, ensuring they are relevant, engaging, and aligned with campaign goals. Plan and promote hotel events, seasonal promotions, and partnership activities. Coordinate PR activities and liaise with media outlets and influencers. Prepare press releases, newsletters, and communication materials. Plan and manage PR, influencer, and local community engagement initiatives to raise brand awareness and drive visitation.
* Essential Skills: Strong knowledge of hospitality marketing and brand positioning. Expertise in digital marketing, social media, and content creation. Proficiency in digital marketing tools (Google Analytics, SEO, SEM, social media platforms).,Degree level in Marketing, Digital Marketing, Communications (or an equivalent/ relevant subject).,Minimum 3 years' experience as a Marketing Executive (preferably a 4-star hotel).,Financially and commercially minded with strong analytical and reporting skills. Excellent written communication skills, the ability to proof copy in English both orally and written. Ability to multi-task, show strong organisation skills and ability to prioritise tasks. Good time management: ability to meet work deadlines, be proactive and have flexibility. Hospitality, leisure or travel work-experience. Local knowledge of Enniskillen, Fermanagh and Northern Ireland hospitality & tourism industry. Car driver and licence holder.
* Desirable Skills: Experience of Guestline property management system and website creators Aró Digital.
Job Types: Full-time, Permanent
Pay: From £12.21 per hour
Expected hours: 35 per week
Benefits:
* Discounted or free food
* Free parking
* On-site parking
Language:
* English (required)
Work authorisation:
* United Kingdom (required)
Work Location: In person