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Head of brand wales (ref: 10567)

Cardiff
Office of the Secretary of State for Wales
Head of brand
Posted: 9 October
Offer description

This is a high-profile, exciting and fast-paced role which will require engagement with a wide-range of stakeholders including with ministers. You will play a role in shaping the Department's work to kick start economic growth in Wales through promoting Welsh investment opportunity and exports around the world.

The role will involve:

* Leadership of a small team focussed on developing and delivering the Brand Wales programme and playing an active role in leadership within the policy team and department more widely.
* Contribute to the development of a long-term strategy underpinning the Brand Wales programme - gathering evidence and intelligence and adapting priorities as required.
* Day-to-day oversight of the Brand Wales programme, including the Brand Wales Fund providing funding to the overseas networks to deliver activities that support the programme's objectives.
* Oversight of programme of Minister-led Trade and Investment Missions and trade and investment events in the UK and overseas to attract investment into Wales.
* Supporting the Brand Wales SRO to ensure delivery of the strategic objectives for the programme - overseeing tracking and reporting progress against strategic objectives.
* Forging partnerships with senior stakeholders across UK and Welsh governments (including those posted internationally) to ensure a 'Team Wales' approach to delivery.
* Building trusted relationships with senior external stakeholders (such as Chief Executives of key businesses and organisations) to promote export and investment opportunities.
* Delivering timely and quality briefing and advice to ministers on Brand Wales - supporting them in their Parliamentary and other duties.

We'll assess you against these behaviours during the selection process:

* Communicating and Influencing
* Delivering at Pace
* Seeing the Big Picture

Essential skills and experience include:

* Excellent communicating and influencing skills with experience of building and maintaining relationships with senior stakeholders.
* Ability to identify solutions and solve complex problems whilst working collaboratively across teams.
* An ability to work and deliver in a fast-paced environment and able to adapt to changing priorities.
* An ability to navigate a complex economic, political and constitutional landscape, to work with the Welsh Government and local partners to ensure a joined-up approach to promoting Wales.
* Experience of providing policy advice and briefing senior officials or Ministers.

Desirable skills and experience include:

* Welsh Language skills.
* An understanding of international markets and Trade & Investment.
* Experience of working with overseas posts to deliver Minister-led Trade and Investment Missions and/or events and promotion activities.
* Experience of managing programme spend and administering funding.

The Wales Office is the face of the UK Government in Wales and the voice of Wales in Westminster. We support the Secretary of State for Wales and the Ministerial team in representing Wales at the heart of Government.

The Wales Office is set to launch an exciting new programme, Brand Wales, which will promote Welsh investment opportunities and exports around the world.

This role requires SC level clearance. The salary for this role is £58,511, and the Wales Office contributes £16,950 towards a Civil Service Defined Benefit Pension scheme.

Benefits include access to learning and development, a working environment that supports flexible working options, a working culture which encourages inclusion and diversity, and a Civil Service pension with an employer contribution of 28.97%.

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