Head of marketing

About the Company

We're delighted to be working exclusively with a fast-growing and entrepreneurial SaaS business to recruit a new Marketing Manager or Head of Marketing into lead their global marketing.

This senior role combines B2C and B2B marketing across 2 different product lines, with a focus on both the UK and US markets.


Description

You will be responsible for developing and executingmarketingstrategies, as well as performance reporting, under the guidance of the CRO and in close collaboration with the US COO. This is a hands-on leadership role, managing a juniordigitalmarketer and coordinating external agencies.

Key objectives include driving teacher acquisition, generating qualified B2B leads, and delivering measurable ROI onmarketingspend.

Responsibilities

1. Develop and execute a global marketing strategy across both products
2. Plan and run B2C campaigns targeting teachers
3. Plan and run B2B campaigns targeting schools, institutions, and commercial organisations
4. Manage