Store Colleague / Sales Assistant
Join JD Sports Fashion to work as a Store Colleague. Established in 1981, JD Sports Fashion Plc is a leading omni‑channel retailer listed on the London Stock Exchange and part of the FTSE100 since 2019.
As a Store Colleague you will contribute to a people‑led, customer‑focused environment, helping to deliver an exceptional shopping experience and drive sales growth across our retail footprint.
Role Overview
We are seeking an enthusiastic Sales Assistant to play a vital role in delivering an exceptional shopping experience for our customers. With affordable opportunities for career development, JD Group is the place to be if you are motivated by progression and interested in developing your career.
Responsibilities
* Provide exceptional customer service by greeting customers warmly, ensuring they receive the best experience, and understanding the customer service measurement programme.
* Drive and exceed sales targets by utilizing in‑store devices, offering the full product range, and maximizing opportunities for add‑on sales.
* Maintain high visual and merchandising standards by ensuring the shop floor is clean, well‑stocked, and displays are organized according to brand guidelines.
* Support overall store operations by assisting in other departments as needed, representing the company professionally, and adhering to safety guidelines.
* Process sales transactions, including cash handling and card payments accurately.
* Upsell and cross‑sell products to maximise sales opportunities.
* Maintain stock levels on the shop floor and ensure shelves are well‑organized and appealing.
* Address and resolve customer queries in a professional manner.
* Work closely with other sales assistants and team members to achieve store targets.
Role Objectives & KPIs
* Contribute to achieving or exceeding the store’s monthly sales target.
* Drive all additional KPIs including units, conversion, ATV, and UPT.
* Achieve upselling or cross‑selling targets.
* Maintain a high Net Promoter Score.
* Ensure all stock on the shop floor is fully replenished.
Skills & Experience
* A positive attitude towards a fast‑paced, customer‑focused retail environment.
* Enthusiastic about learning new skills and viewing challenges as opportunities for personal and career development.
* Confident interpersonal and communication skills, thriving in social situations through engagement with customers.
* Flexibility to work various shifts, including weekends and holidays, based on store needs.
Benefits
* 25% company discount on a large number of products in‑store and online.
* Exclusive deals and discounts through our online benefits platform (TELUS Health).
* Access to counselling services, digital health and well‑being advice through TELUS Health.
* Health cash plans.
* Wide range of internal development courses to support personal and professional development.
* Access to apprenticeships & accredited qualifications (Earn while you learn – England only).
* Discounted gym memberships at JD Gyms.
* Opportunities to volunteer and contribute to JD Foundation.
* Employer engagement forums to influence positive change.
* Incremental holiday allowance.
* Staff discount on JD Group and other brands within the organisation.
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