We are looking for a proactive, creative Social Media and PR Executive to join a dynamic, motivated marketing team working across core brands The Guild and Fine & Country to execute the B2B content strategy.
Responsibilities
* Fostering relationships with key media stakeholders
* Research topic ideas, writing and distributing press releases
* Pitching properties to journalists and responding to journalists’ requests
* Checking media monitoring and sharing coverage with the appropriate agents
* Developing engaging, creative, innovative content for scheduled posts, which engage audiences across all social media channels
* Manage the execution of all brands’ social media and blog content calendars
* Strategically manage and optimise brand LinkedIn channels to further B2B prospecting efforts
* Manage and schedule LinkedIn content for senior team members to enhance our brand visibility and prospecting initiatives
* Support the Head of Social Media & Content with client’s social media accounts. This includes but is not limited to their Facebook, Instagram, LinkedIn, YouTube and TikTok
* Project management including taking ownership of the development of key platforms and organic content
* Report on performance of social media channels and identify key areas to improve on lead generation, engagement, reach, traffic to site and increase following
* Keep up to date with any social media trends
* Identify new tools and platform developments to help improve performance across all platforms
* Listen for and respond to conversations about our brands and competitors, and take appropriate action
* Suggest and implement new features to develop brand awareness and lead generation
* Create or brief and manage production of social creative assets such as interactive gifs, static images, photography, graphics and videos
* Videos and scripting – project managing video productions, including script writing, presenting, filming, execution and editing
* Ensure all content meets brand standards
* Work closely with internal departments to ensure each team is fully briefed ahead of campaign/promotion launches and ensure any issues arising from activity are quickly addressed
* Liaise on a day-to-day basis with key internal and external customers
* Proof marketing materials for the network both internally and externally
* Editing and proofreading
* Supplying magazine editorial
* Manage the brands’ closed Facebook groups by posting company updates, monitoring requests to join and pending posts, and increase engagement throughout the network
* Liaise with clients to ensure they receive exposure across social media
* Monitor and respond to engagement and direct messages across all social media platforms
* Attend and support client events and industry conferences
Skills, knowledge and experience required
* Previous social media experience
* Excellent copywriting, communication and presentation skills
* Good organisational skills, with high attention to detail
* A creative, innovative, self-motivated individual
* Excellent Microsoft Word, Excel and PowerPoint skills
* Ability to generate respect and trust from staff and external customers
* Strong team player, but equally good at taking initiative
* Knowledge of the property industry
* Ability to use video conferencing platforms i.e., Teams and Zoom
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