The purpose of the role of Manager, Audience & Data strategy is to manage day to day client relationships and ensure project delivery to support in delivering client growth and satisfaction. Building strong day to day relationships with clients and internal stakeholders to drive and deliver on a client business plan that delivers business value for the client driving the Dentsu Aegis Network commercial agenda.
Job Description:
Role Purpose:
The Client Manager supports the Client Partner in helping clients achieve a best-in-class audience and technology approach to paid media activation. Enabling clients to achieve their business objectives and drive growth.
This role requires strong knowledge of Paid Social, with a particular focus on data integrity, signal resilience, and measurement across social platforms, ensuring environments are set up for effective targeting and reliable performance measurement.
What You'll Do
The Client Manager also supports the delivery of best-in-class audience activation from data clean rooms and from proprietary dentsu audience products.
Audience Operations & Activation
Support audience setup and management across media platforms and proprietary tools like dentsu.Audiences,
Manage audience activation and measurement needs within data clean rooms, specifically LiveRamp, Infosum, Snowflake
Assist with audience QA checks, including naming conventions, sizing, and activation readiness.
Maintain records of live and planned audiences, including campaign/audience activation status.
Signal Resilience & Technical Integration
Act as the "go-to" person for Paid Social data, tech, and measurement queries.
Manage CAPI integrations across all Paid Social platforms for online and offline signals.
Run regular maintenance and signal resilience checks for integrations, flagging and coordinating fixes for any issues.
Deliver signal resilience audits, covering Meta, TikTok, Snapchat, and Pinterest.
Manage Dark Social Meta pixel and catalog sharing process
Measurement & Testing Support
Support the proposal and integration of new testing opportunities, such as Social Search, Channel Lift, and attribution window analysis.
Advance wider data and tech strategies by feeding into testing roadmaps and showcasing success stories .
Identify and propose signal resilience audits to wider Paid Social clients.
Keep close to product teams for feedback on new tools like creative fatigue analysis.
About You
Minimum 2-3 years experience in a similar role within a paid social team or digital technical team
Technical understanding of social platforms and related technical ecosystems
Working knowledge of CAPI integrations
Strong analytical skills, attention to detail when handling large volumes of data.
Ability to create reports, interpret results and provide client level recommendations
Good technical problems solving skills and ability to keep to deadlines and communicate challenges in a timely and concise way
Inclusion and Diversity
At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.
We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.
We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at, quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.
About Dentsu
Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity. As part of Dentsu Group Inc. we are headquartered in Tokyo, Japan and our 65,000 employee-base of dedicated professionals work across four regions (Japan, Americas, EMEA and APAC). Dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.
Diversity, equity, and inclusion sits at the heart of our Social Impact strategy – our fully integrated sustainability strategy which includes our ambition to build a fair and more equal society, where everyone is equipped to thrive.
Location:
London
Brand:
Dentsu Media
Time Type:
Full time
Contract Type:
Permanent