As a subject matter expert in Adobe Journey Optimizer, Real-Time CDP, AEP schemas, events, and downstream activation/analytics integrations, this role is central to delivering personalised, timely, and cohesive customer experiences across Tesco’s channels. You will create complex, high‑value audiences, set standards, and act as the key advisor and troubleshooter within the team. Working at the intersection of data, marketing technology, and customer experience, you’ll translate business briefs into actionable data solutions and customer journeys. You’ll also help evolve Tesco’s audience and journey capabilities through deep technical expertise and strong commercial acumen. You’re the go‑to person when challenges get complex. Build complex, high‑value customer audiences and journeys in Adobe AEP, collaborating with stakeholders to define desired outcomes and business value. Serve as Tesco’s subject matter expert for Adobe Experience Platform, providing trusted guidance across teams. Drive continuous improvement by recommending best practices and optimisation opportunities in audience and journey design. Define sophisticated decisioning logic, branching rules, timing, frequency, and suppression strategies; design and run test‑and‑learn experiments including A/B tests, subject line tests, and send‑time optimisation. Partner cross‑functionally to align on requirements, translating technical concepts into clear, actionable language for business stakeholders. Monitor journeys daily to ensure successful deployment, proactively investigating issues and working with Martech and Adobe support to identify root causes and implement fixes. Ensure real‑time and near‑real‑time triggers—such as behavioural events—flow accurately into journeys and activate correctly. Uphold rigorous quality assurance standards across all outputs and regularly recommend enhancements to workflows and processes. Take end‑to‑end ownership of issues, ensuring timely resolution and clear communication of actions taken. Understand and support integrations across API, event, streaming, and batch data flows. Stay up to date with Adobe’s product roadmap, emerging capabilities, and broader industry best practices to inform future strategy. Pilot innovative use cases, including real‑time personalisation, predictive journeys, and AI‑driven decisioning. Maintain and continuously improve the audience catalogue, documentation, and data governance standards. Champion customer‑first thinking in all aspects of journey and audience design. Contribute to shaping one of the UK’s most advanced real‑time personalisation engines—impacting millions of customer interactions at national scale. 4 years’ experience working with Adobe Experience Platform or CRM technologies in a large‑scale, data‑rich environment. Deep expertise in Adobe AEP, including audience creation, journey orchestration, real‑time decisioning, events, and downstream activation. Expert ability to design and optimise data schemas to power complex, high‑value customer journeys. Experience contributing to at least one major platform migration, with the ability to share insight, best practice, and lessons learned. Strong commercial mindset, able to optimise audiences and journeys to deliver measurable business outcomes. Skilled in applying design‑optimisation frameworks and leading robust test‑and‑learn programmes. Confident technical SME, providing balanced, constructive feedback when requests are infeasible and guiding stakeholders on the art of the possible. Proven root‑cause diagnostic skills across data, suppression management, logic, and schema design, collaborating with tech teams to troubleshoot and resolve issues. Experienced mentor, supporting junior team members and business partners to develop capability and confidence. Strong cross‑functional collaboration skills, partnering with Technology and vendors to drive operational excellence, platform reliability, and continuous improvement. Ability to redesign and streamline processes to improve delivery velocity, accuracy, and quality. Deep understanding of upstream and downstream stakeholder needs, enabling influence, trust‑building, and aligned delivery across teams. Curiosity and drive to stay current with Adobe’s roadmap, new capabilities, and broader industry best practices in personalisation and martech. Customer‑first mindset, ensuring all audiences and journeys support relevant, meaningful, and timely customer experiences.