A legacy in progress...
Say hello to a new era of modern sophistication...PrettyLittleThing has undergone a rebrand. A bold new vision shaping a brand that celebrates both heritage and evolution.
Fashion is all about reinvention, and at PLT we are proving that style is more than just what you wear, it’s a statement.
We are stepping away from being a fast fashion brand, and pivoting towards giving customers premium quality product and design.
Are you ready to join our movement?
THE ROLE
We are looking for a CRM Exec for our PLT brand. This role offers the opportunity to take ownership of key CRM campaigns across multiple markets, with a primary focus on the UK or US. You'll be responsible for planning, building, and executing push, email, and SMS communications, analysing performance, and driving channel optimisation. Collaboration is at the heart of this role, as you'll work closely with creative and strategy teams to deliver impactful campaigns, support wider CRM initiatives, and champion continuous improvement across all channels.
WHAT YOU'LL BE DOING
* Plan & execute all comms in the CRM calendar in line with the promotional & brand campaign calendar with support from the Senior CRM Executive. Focus on a key market (UK or US) whilst supporting executing the secondary markets.
* Responsible for building push, email & SMS campaigns for the markets in which you’re responsible for.
* Weekly and monthly channel performance analysis & insights reporting for the key market(s) you are responsible for. Analyse and report on campaign effectiveness including recommendations for future campaigns.
* Lead in BAU email push & SMS briefing.
* Collaboration with the graphics team to ensure all CRM creative helps support the wider CRM strategy. Work with Senior Exec on monthly sessions to evaluate performance and processes.
* Take ownership in wider areas such as BNPL (Buy now, pay layer), beauty, Direct Mail, refer a friend program & GDPR requests (these will be dependent on team needs).
* Support in driving all markets (not just the key market you have ownership off) - suggesting and implementing continual improvement across all CRM channels.
* Collaborate with Senior CRM Executive to deliver the test & learn plan and ensure always-on approach to channel optimisation.
* Carry out image updates to behavioural / automated comms in line with the behavioural calendar.
* Supporting in admin tasks where needed including, but not limited to the creation of promotional codes and data uploads.
WHAT WE ARE LOOKING FOR
* 1.5+ years in a similar role, working in a CRM team.
* Excellent commercial understanding.
* A passion for data and analytics to proactively identify insights and an ability to effectively communicate these insights.
* Experience working with Bloomreach or similar.
* Up to date knowledge of trends in CRM techniques.
You will also have:
* Have an interest in retail / online marketing.
* Have a keen eye for detail.
* Demonstrable customer-centric thinking.
* Self-motivated and enthusiastic approach to work.
* Ambitious, driven individual who excels in challenging environments.
* Team player, able to work with multiple business functions to achieve objectives.
* Ability to work to tight deadlines.
* Experience working on retail brands, preferably within the fashion sector (desired).
WORKING WITH US
At Debenhams Group, we are a diverse portfolio of five core brands (boohoo, boohooMAN, PrettyLittleThing, Karen Millen, and Debenhams) alongside a dynamic marketplace model and a growing financial services division, it keeps us pretty busy!
We don’t stand still - we lead, evolve, and redefine online fashion. With bold ambitions and big energy, we’re on a mission to be the best, delivering the strongest propositions to our customers in the most engaging, innovative, and efficient ways possible.
We thrive on change, innovation, and pace. Every challenge is an opportunity, and every day is a chance to push boundaries. If you’re someone who embraces the unknown, thrives in a fast-moving, high-growth environment, and is ready to shape the future of retail, you’ll love it here. We want visionaries, disruptors, and doers, people who bring fresh thinking, relentless energy, and the drive to make an impact.
Be bold. Be creative. Be a community.
WHY JOIN US
2025 is a year for making bold moves, delivering real results, and driving forward with unstoppable momentum. If that excites you, then you belong at Debenhams Group.
Let’s lead the change together. 🚀
PLT PERKS
* 25 days holiday plus bank holidays
* Discretionary bonus scheme
* Company share scheme
* Life Assurance
* Company Pension Scheme
* Flexible working hours
* Late start, early Friday finish
* Free parking
* Employee assistance programme including 24-hour confidential helpline
* Our Reward Platform allows you to tailor your benefits to suit your needs - such as Private Healthcare, Dental and Healthcare Cash Plans, a Cycle2work Scheme and plenty of fun anytime benefits such as coffee club or virgin experience days.
* Season Ticket Loans
* 40% discount across 8 brands, 20% discount on Debenhams
* Discount & Cashback portal
* Learning and development support and opportunities both internally and externally
* Payday drinks monthly and ad hoc events throughout the year
A workplace where everyone is respected;their individual differences are valued; and they can be themselves at work; without exception.
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