Global Brand Manager – Hawaiian Tropic
4 days in the office - 1 day WFH
OVERVIEW
Designer Parfums is a rapidly growing player in the perfume and cosmetics industry, with a UK base and international ambitions. Our diverse brand portfolio includes HAWAIIN TROPIC, PLAYBOY, GHOST, ARIANA GRANDE, JENNIFER LOPEZ, CERRUTI, GANT, MCM and more. Were on a journey of innovation and influence, and we invite you to join us in shaping the future.
JOB PURPOSE
A rare opportunity to play an integral part in the future of a fun and playful brand that is on a mission to transport consumers to the tropics through the power of scent. You will work on exciting projects ranging from NPD to creating global campaigns to working with local markets across the globe. If you have a passion for fragrance and Gen Z trends, and experience working in marketing and brand development, this could be the role for you.
This is a hybrid role which requires working 4 days from our office in London/Watford and 1 day from home.
KEY DUTIES AND RESPONSIBILITIES
* Manage the full lifecycle of innovation projects, including the launch of new fragrances, from initial fragrance selection to final artwork/design, ensuring seamless collaboration with cross‑functional teams to deliver on time and in full (OTIF).
* Oversee the implementation of comprehensive communication strategies for the product launches, ensuring alignment with the brands vision and market trends.
* Manage and refine the social media strategy, encompassing influencer partnerships, paid and organic reach, content creation, and community engagement, to maximise brand presence and consumer interaction.
* Conduct and analyse consumer trend studies to inform the development of new concepts, future launches, and the optimisation of marketing campaign performance.
* Collaborate with commercial teams to track marketing campaign performance (sell‑out vs in‑store and media investments).
* Translate strategic objectives into detailed, actionable plans that outperform competitors and drive market share growth.
* Guide agency partners to produce innovative concepts, communications, and assets that resonate with target audiences.
* Manage operational aspects, including budget oversight, licensor approvals, and the maintenance of key brand management tools such as the Designer Parfums Cloud.
* Ensure the brands presence is consistently represented across key online retailers, adhering to the latest brand guidelines and utilising updated assets.
* Coordinate and prepare for critical meetings, including the development of presentations, product prototypes, fragrance lab samples, and display materials. In some cases, present the brand to internal or external partners, demonstrating an ability to adapt the way you present to appeal to the recipient.
* Cultivate and maintain a strong, productive relationship with the licensor, acting as a key point of contact and brand ambassador.
REQUIREMENTS
* Degree in Marketing or Business
* 4+ years in Marketing, preferably in fragrance or beauty, with experience in NP
* Experience in social media and digital marketing
* Proactive and collaborative, with excellent communication and presentation skills
* Highly autonomous and resourceful with strong analytical and problem‑solving capabilities
* Creative, with a passion for design and exceptional attention to detail
* Excellent project management skills and ability to adapt fluidly to everchanging priorities
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