Were looking for a Senior CRO Manager to take the lead on conversion rate optimisation for a disruptive, market-leading brand in Financial Services. Theyre going through a major transformation and this is newly created role. Youll join an incredible team with some of the best Marketing talent in the country, and theres huge scope to shape the way the brand thinks and behaves on digital platforms.
This is a strategic role where youll create, manage, and deliver a roadmap of experimentation and personalisation initiatives. Youll work closely with senior stakeholders and cross-functional teams to maximise user experience and digital performance.
What youll be doing
As Senior CRO Manager, youll develop and execute a comprehensive CRO strategy aligned with business objectives. Youll lead and mentor a team of CRO professionals and Personalisation Managers, ensuring collaboration and best practice across all projects.
Youll manage the testing roadmap, including A/B and multivariate experiments, and work closely with UX, analytics, product, and marketing teams to identify optimisation opportunities. Analysing test results and user behaviour will be key to deriving actionable insights. Youll also drive personalisation strategies to enhance engagement and conversion, reporting on performance and presenting findings to senior stakeholders.
What experience youll need to apply
Proven experience leading CRO programmes in a digital or e-commerce environment.
Strong knowledge of experimentation frameworks and tools (e.g., Optimizely, Google Optimize).
Experience with personalisation platforms and strategies.
Excellent analytical skills and proficiency in web analytics tools (e.g., GA4, Adobe Analytics).
Strong leadership and team management experience.
Effective communication and stakeholder management skills.
Understanding of UX principles and digital marketing best practices.
What youll get in return for your experience
Youll join a forward-thinking digital team in a role that offers real influence and visibility.
Expect a competitive salary in the region of £70k, generous benefits package including an excellent pension, bonus and flexible working options (hybrid working, 3 days in the office ideally but open for the right individual).
Youll have the chance to lead a high-performing team and deliver projects that make a measurable impact on user experience and business growth.
Whats next?
If youre ready to take on this exciting challenge as Senior CRO Manager, click the apply button to send your CV. If youd like to discuss the role in more detail before applying, please reach out to the consultant managing this opportunity.
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