About the role
The Product Marketing Manager at Jigsaw24 plays a pivotal role in driving the success of our portfolio through strategic planning and execution. Collaborating with cross-functional teams, you'll create comprehensive go-to-market plans, encompassing digital marketing, events, content marketing, and PR initiatives. In-depth market research will inform product positioning and messaging, ensuring a clear and compelling value proposition. Sales enablement is key, as you provide tools, training, and materials to boost product knowledge among sales teams.
Key duties and responsibilities are:
1. Strategic solutions launch: Collaborate with business and sales teams to devise and execute comprehensive strategies for launching solutions, incorporating digital marketing, events, content marketing, and PR initiatives.
2. Tech market insight: Conduct in-depth market research within the IT sector to understand customer needs, preferences, and trends. Analyse competitor products, brands, and positioning to identify opportunities and threats, providing actionable insights for Jigsaw24.
3. Product and service positioning: Develop precise and compelling positioning for Jigsaw24's portfolio. Tailor messaging to resonate with the varying IT, purchasing, and end-user audiences, aligning with user personas and addressing specific customer requirements.
4. Sales enablement: Equip internal sales teams w...