Job Description:
Role Overview
Job Title: Director of Consumer
Salary: Competitive + bonus and benefits
Location status: Flexible/Hybrid
Location: UK-wide (with travel to London and regional offices as needed)
Permanent- Full-time
We Make Health Happen
At Bupa, we’re here to help people live longer, healthier, happier lives – and make a better world. With no shareholders, our customers are our focus. That means every decision we make is about improving health and care.
As Director of Consumer, you’ll play a pivotal role in shaping how we connect with our individual customers. You’ll lead the go-to-market strategy for our Consumer segment, driving growth, improving customer retention, and enhancing the experience across digital and traditional channels. This is a chance to make a real impact – not just on our business, but on the lives of thousands of people across the UK.
Key Responsibilities
1. Develop and deliver targeted strategies for our Consumer segment to drive revenue and align with Bupa’s wider commercial goals
2. Set the direction of the Consumer team to achieve revenue targets, optimise distribution channels, and expand beyond the current market
3. Lead the optimisation of consumer distribution channels – including digital, telephony, and e-documentation to enable optimal reach and efficiency
4. Lead the design and execution of customer retention strategies to achieve planned sales/revenue in line with the AOP
5. Lead the development and management of commercial channels, guaranteeing alignment with the overall business objectives
6. Ensure compliance with regulatory standards and lead risk management practices across the Consumer function
7. Inspire and lead a high-performing, inclusive team, fostering innovation, collaboration and accountability
What We’re Looking For
We’re looking for a strategic thinker with a strong commercial mindset and a passion for customer-centric innovation. You’ll bring:
8. Proven experience in leading consumer-focused retail strategies within a complex organization
9. Strong understanding of sales, distribution and retention in a digital-first environment
10. Excellent leadership skills, with a track record of building inclusive, high-performing teams
11. Ability to manage budgets, interpret data and make sound commercial decisions
12. Skilled communicator with experience influencing at executive level
13. Comfortable navigating change and driving transformation across multiple channels
Benefits
Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family-friendly benefits.
Joining Bupa in this role you will receive the following benefits and more:
14. Private medical insurance
15. Enhanced pension scheme
16. Annual bonus scheme
17. 25 days holiday + bank holidays
18. Leadership development programmes
19. Hybrid working options
Why Bupa
We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.