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Social media executive

London
Neighbourly
Social media executive
Posted: 5 June
Offer description

Join to apply for the Social Media Executive role at Neighbourly

Join to apply for the Social Media Executive role at Neighbourly

Neighborly (yes, without a u) was established over 40 years ago in the United States as a small family business. Since then, Neighborly has grown into a world-leading company in home services. Landing in the UK in 2010 as Neighbourly with a focus on acquiring and developing premium franchise brands within the home service industry. In the 15 years that Neighbourly has been in the UK, it has shown its keen intent for growth, with over 330 locations across 6 brands, and over 4,000 frontline operatives. Gaining a strong reputation for investment and franchisee development, consistently growing year-on-year.

Our Brands


* Pimlico Plumbers
* Drain Doctor
* Bright & Beautiful
* Countrywide Grounds Maintenance
* Dream Doors
* Greensleeves Lawn Care

At Pimlico Plumbers, we are London's No.1 Premium Service Provider and have been improving and maintaining properties for over 45 years. Since 1979, our growth has been fuelled by our commitment to excellence, both in the quality of our service and the effectiveness of our sales strategies. As part of the Neighborly family, we now have even more resources and broader opportunities for further growth.

Purpose Of The Role

We are looking for a highly motivated and creative Social Media Executive with a proven track record of curating and managing compelling content across various social media platforms. The ideal candidate is results-driven, understands the nuances of each platform, and has demonstrable experience in using social media to increase brand awareness, engagement, and generate qualified leads.

Key Responsibilities

Content Curation & Creation:

* Curate, create, and manage high-quality, on-brand content tailored for different platforms (LinkedIn, Instagram, Facebook, X and Pinterest).
* Identify high-impact topics that align with brand positioning and resonate with target audiences long-term
* Develop and maintain a library of evergreen content (e.g., FAQs, how-to guides, brand storytelling, case studies, testimonials).
* Develop and manage a yearly content calendar which includes a mix of evergreen and campaign-driven content to support marketing and business objectives.
* Create visually engaging and impactful posts through the use of design and video content creation.
* Liaise with project managers and franchisees to source engaging content.

Social Media Strategy & Execution

* Implement and optimise platform-specific strategies to grow reach, followers, and engagement.
* Monitor performance of posts and campaigns, adjusting tactics to maximise ROI.
* Leverage trends, industry news, and competitor analysis to stay ahead in content innovation.

Lead Generation & Funnel Support

* Design and execute social campaigns focused on lead generation and customer acquisition.
* Track and report on key KPIs, including CTR, engagement rates, and conversion metrics.
* Support the Head of Marketing and the Growth Marketing Manager in enhancing customer engagement by delivering personalised, timely communications across multiple channels using a marketing tool called Braze.

Community Management

* Actively engage with followers, respond to comments/messages, and foster a vibrant online community.
* Manage crisis communication on social platforms with tact and professionalism.

Analytics & Reporting

* Utilise tools like Meta Business Suite and Google Analytics to track performance.
* Deliver regular reports and actionable insights to stakeholders, showcasing growth and ROI

Experience

* 3–4 years of hands-on experience managing social media accounts
* Proven ability to create content that drives engagement, awareness, and leads.
* Proficiency in tools like Canva and Adobe Creative Suite
* Experience in B2C environments preferred.
* Working in a fast-paced environment

Skills/Knowledge

* Excellent written and visual storytelling skills
* The ability to create engaging content in various formats (text, images, videos)
* Strong understanding of social media KPIs and analytics tools.
* Strong knowledge in digital marketing, specifically in social media
* Excellent creative skills with a proven ability to use the Adobe Creative Suite i.e. Photoshop.
* Experience in generating leads through paid advertising.

Brand

PIM UK Pimlico


Seniority level

* Seniority level

Mid-Senior level


Employment type

* Employment type

Full-time


Job function

* Job function

Marketing, Public Relations, and Writing/Editing
* Industries

Consumer Services

Referrals increase your chances of interviewing at Neighbourly by 2x


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