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Executive head of marketing

London
THIS™
Head of marketing
Posted: 9h ago
Offer description

THIS™ is a high-growth, VC-backed emerging leader in producing plant-based food. Meat-alternatives, to be exact. In fact, if we’re being reallllly exact – our products are at the leading-edge of the plant-based sector in terms of taste, texture and appearance. In 2023, THIS™ topped The Grocer and Alantra’s annual Fast 50 list, a ranking of the country’s fastest-growing food and drink companies on two-year sales growth. We have strong aspirations to continue this growth trajectory as we aim to be the number 1 plant-based brand in the UK and beyond and we believe we have the team and investment to achieve this.

Andy and Pete are our co-founders and their last job entailed selling tonnes (literally tonnes) of meat. Also, they felt like meat-alternatives weren't really for people who love the taste of meat. So they’ve basically ended up making THIS™ for themselves, but they’d love other meat-lovers to give it a go too. THIS™ is a game-changer.

At our core, our vision is to have a world where animals aren’t food and the environment is protected.

We will lead a revolution with our ridiculously delicious and nutritious plant-based food.”

You’ll be the glue that holds our marketing team together: managing our communities, sorting our newsletters, keeping partners happy, and making sure our digital and IRL presence is just as sharp as our brand voice.
You're a multitasking marketing wizard, equally at home writing a killer subject line, sending out samples, or planning how our socks should look (yes, branded merch is on the table). Community Management – Keep the convo going across Instagram, TikTok, and beyond. Supporting Content Creation – Help produce bold and fearless content that makes people stop scrolling.
Digital Sampling – Independently organise our digital couponing like a pro and report on the performance.
Partnerships – Assist with brand collabs, events, and influencer outreach. Champion our brand and help us make friends in the right places.
Food Service Coordination – Assist the food-service team in spreading and championing our plant-based mission to pubs, restaurants, and more. That means menu inspo, organising trade show and content creation.
Sampling – Assist with getting more product out the door by supporting the PR and Influencer send outs.
Analysis support – help the team to understand the ‘so what’ analysis e.g. brand health check and post campaign analysis
2-3 years of experience in a marketing role, ideally in food, FMCG, or lifestyle brands.
~ You care about making our world a better one to live in.

Bonus points if:
You have a knowledge of AI in the marketing space.


We always drive towards our mission and vision, we make sustainable long-term decisions, we deliver for our consumers by prioritising the right things, we think business-minded - brand and consumer, and we own our own roles.
A competitive salary that fairly recognises your experience and potential.
~25 days paid Holiday Allowance, plus the 8 bank holidays, plus 1 paid Wellbeing Day a month to take off to dedicate to yourself. Hybrid working – 3 days (Tues, Wed, Thu) in the office
~ Flexible working hours – We're not a 9-5. Private healthcare
~ Life assurance
~ Mental health support- the company pays for Spill, a mental health wellness provider that gives everyone access to mental health resources, and free therapy sessions.
~ As a relatively small, albeit growing, team you'll be exposed to, and have the chance to contribute towards, challenges and projects at all levels and in all areas of the business. THIS’ Equity, Diversity and Inclusion hiring commitment
If you need any adjustments to the recruitment process to help you perform at your best, please let us know – we're here to help you.

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