AsourPerformanceMarketingManager,youwillhavetheimportantroleofmaximisingmarketingchannelsuccesstosecurehigh-qualitySalesQualifiedLeadsforourBusinessDevelopmentteam.OverallsuccesswillbemeasuredbymeetingtargetsforSQLsaswellasotherkeyperformancemetricsincludingCustomerAcquisitionCostbykeychannels.
Responsibilities;
PerformanceStrategy,Revenue&ROIOwnership
Owntheperformancemarketingstrategyacrossalldemandchannels,withaccountabilityforSQLvolume,quality,CACandROI.
Plan,forecastandoptimisespendacrosschannelstomaximiserevenuecontribution,notjustleadvolume.
OwnperformancetargetsforcostperSQL,SQL-to-meetingconversion,andpipelinecontribution.
ContinuouslyassessincrementalityandchannelROItoensurespendisbeingdeployedwhereitdrivesthemostcommercialvalue.
DemandGeneration&FunnelProgression
OwnalldemandgenerationcampaignsdesignedtomoveprospectsthroughthefunnelfromfirstclicktoSalesQualifiedLead.
Managebottom-of-the-funnelwebsiteperformance,including:Conversionrateoptimisation,Landingpageandcall-to-actionperformance,aswellasTrafficstrategyintohigh-intentjourneys
Channel&BudgetManagement
OwnandoptimiseallCPCactivity,including:Campaignstructureandoptimisation,budgetownership,aswellaskeywordandlandingpageimprovements
OwnallCPLpartnerships,monitoringsupplierperformance,ROIandsourcingandonboardingofnewCPLPartners
WorkcloselywiththedigitalagencytoensureallpaidchannelsandthewebsitearecontinuouslyimprovingagainstCAC,SQLandrevenuetargets.
Skills&Experience
SignificantexperienceinPerformanceMarketingrolewithintheB2B,SaaSsector
BudgetandCACmanagement
ExperienceofCPCaccountmanagement.
Proventrackrecordofoptimisingleadacquisitionchannels,maximisingleadnumbersandROI.
StrongunderstandingoftheB2B,SMB/SMEbuyingjourney
Highlyconfidentatanalyticsandreporting.
Advantageoussystemexperienceincludes:SEMRush,GoogleAdWords,WordPress,HubSpot,GoogleAnalytics,Excel,andHotJar
Benefits&Culture
PartoftheZellisGroup,Moorepayisateamofover500friendlyprofessionalsacrossfourofficesinSwinton(Manchester),Sheffield,BirminghamandKochi(India).WerepassionateaboutmakingMoorepayafantasticplacetoworkforeverysingleoneofourcolleagues.TheaveragelengthofserviceatMoorepayis12years,whichspeaksforitself!
TohelpmakeMoorepaysuchagreatplacetowork,wefocusonthreethingsinourcompanyculture:mentalhealthsupport,maintainingahealthywork/lifebalance,andequalopportunitiesandinclusionforall.
Hereswhatyoullgainifyoujoinourteam:
Acareerpackedwithopportunity,inastableandgrowingcompany.
Acomprehensiveprogrammeoflearninganddevelopment.
Competitivebasesalary.
25daysannualleave,withtheopportunitytobuymore.Youllevengetyourbirthdayoffaswell!
Privatemedicalinsurance.
Lifeassurance4xsalary.
Enhancedpensionwithupto8.5%employercontributions.
Ahugerangeofadditionalflexiblebenefitsacrossfinancial&personalwellbeing,lifestyle&leisure.
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