Do you have a passion for toys and making a difference in a business that is going places?
Ever wanted to have a secret meeting in the Batcave or immerse yourself in Jurassic World? Join us at The Entertainer Head Office and you can do exactly that in our bright character-based meeting rooms!
This position is based at our Head Office. You must live within a reasonable distance to the office or be willing to relocate by the role commencement date.
Job Purpose
As a Lead Copywriter, you will be responsible for crafting compelling and on-brand copy that resonates with our audience and drives sales and/or engagement across multiple touchpoints. You’ll play a crucial role in delivering our campaigns, from writing campaign headlines to creating engaging long-form content and ensuring all written. Your work will be key in driving sales and brand awareness, enhancing customer engagement, and supporting both online and in-store experiences.
Working in our busy marketing team you will be an experienced copywriter with excellent communication skills and a flair for storytelling, as well as being a highly proficient wordsmith. Your role will also need you to be confident and experienced in presenting and you will need to be proactive in your approach with a problem solving mindset. Your natural ability to influence and engage will also enable you to build strong stakeholder relationships.
Skills & Experience
1. A degree in English, communications, marketing, journalism, or a related field is preferred.
2. Proven experience in copywriting for brand, content creation and SEO with at least 2 years in a lead or senior position, preferably within retail, eCommerce, or consumer-facing industries
Responsibilities
* Brand Tone of Voice & Messaging
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o Develop a tone of voice for the brand which aligns with our brand strategy and produce guidelines to be used business-wide
* Campaign Copywriting
o Lead the creation of campaign-specific copy, including digital ads, emails, landing pages, social media posts, and in-store signage, that align with overarching campaign strategies.
* Long-Form Copywriting Develop
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o Develop detailed and engaging long-form copy, such as blog posts, product descriptions, articles, buying guides, and other content that provides value to our customers and drives traffic to the website.
* SEO Copywriting
o Write SEO-friendly copy optimised for search engines without sacrificing creativity or quality, helping drive organic traffic and improve search rankings.
* Performance & Optimisation
o Monitor content performance across various channels, working with team colleagues on using data to inform and refine future copywriting strategies.
* Team Collaboration
o Work closely with designers, marketers, and campaign managers to create cohesive and effective marketing materials.
As an employee at The Entertainer, your amazing benefits will include:
- Birthday Leave plus 33 days of holiday (including Bank Holidays)
- Annual Bonus scheme
- Retail Trust & Virtual GP
- Pension salary sacrifice
- Flexible access to your pay via Wage Stream
- Generous toy discount
- Enhanced maternity and paternity pay
- High Street and leisure discounts
- Cycle to work scheme.
- Life Cover
So, if you've got a passion for toys and making a difference in a business that is going places, apply now!
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