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Category and insights manager – fmcg [to £65k]

Maidenhead
Tarsh & Partners Marketing Recruitment
Insight manager
€65,000 a year
Posted: 27 April
Offer description

Category and Insights Manager – FMCG [to £65K]

Contract Type: Permanent

Salary: To £65K plus Bonus and Benefits

Reference: TP448126

📈 Drive category performance through data‑led insights and retail partnerships

📊 Analyse retail &shopper data to identify trends, maximise availability and support NPD

🤝 Build strong retailer relationships to position products & optimise promotional strategy

⭐ Join a talented, innovative and ambitious team in a friendly & positive culture

Looking for Proven Category Management & Insights Skills in the UK FMCG Market

Our client is huge player in the desserts category, supplying major retailers, restaurants, cafés and coffee shops across the UK and Europe with both branded and own‑label ranges. The company has built its reputation on delivering product excellence and innovation, fostering a workplace where people genuinely enjoy working together, and where diverse perspectives and ideas are valued and encouraged.

With ongoing business expansion, it is now looking for a smart, commercially savvy Category & Insights Manager to join the Maidenhead based team, working closely with key customers and the commercial & marketing teams. If you’re a category professional with FMCG experience, this is an opportunity to build your career within a hands‑on, entrepreneurial culture, where you will be encouraged to challenge the status quo and bring smart, creative thinking to the business.

As Category & Insights Manager, you’ll be central to driving category performance and supporting business growth through actionable insights and strategic retail partnerships. You’ll analyse consumer, market and shopper data to identify market trends, evaluate category performance and provide intelligence that shapes product launch plans, positioning, promotional strategy and new product development. Working closely with sales, marketing and retailer teams, you’ll lead category vision execution, develop strategies to maximise range and availability, and provide the data‑driven support that enables informed decision‑making across the business.


What you’ll be doing from Day 1

* Analysing retail scan and shopper data to identify trends, category performance gaps and growth opportunities
* Collating and presenting monthly reports and category insight reviews to internal teams and retail partners
* Providing account‑specific category data & insights for retailer meetings & category reviews
* Leading category visions with key customers, working with retailer category and merchandising teams
* Developing strategies to maximise product range, availability and shelf positioning
* Advising on NPD trends, product positioning, rate of sale and retail implementation
* Support sales & marketing teams with category insights and competitive analysis
* Recommending promotional strategies and evaluating effectiveness


What we are looking for

* Strong academic background, ideally in business, management, marketing
* Proven experience in Category Management, Customer Marketing, Insight in the UK market
* Extensive experience working with insight data from multiple sources.
* Strong analytical and data interpretation skills with ability to generate actionable insights
* Excellent communication, facilitation and influencing skills
* Self‑motivated, proactive, results‑orientated and curious approach to problem‑solving
* Ability to work collaboratively across internal and external stakeholder groups


How to Apply

If you’re looking to build your category management career and have the skills and experience to succeed in this role, please send your CV to Alex Hooper today. We review applications on a rolling basis, so we encourage you to apply as soon as possible. Apply via LinkedIn or email alex@tarshpartnership.co.uk

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