This role is managing the dealers to achieve market share and volume targets, installing development programs that assist in improving dealer performance and exceeding customers current and future expectations. The ASM: owns the sales results within his/her area of responsibility, implement the brand strategy on a dealer level and therefore owning the brand's overall sales success in his/ her area. Develops brand business within geographical area of responsibility, realization of a consultative selling approach, understands the dealership operations well and has a strong relationship with their dealer teams. Collaborates closely with the salesperson/ sales manager /dealership principal to deliver on sales targets. Implement short- & medium-term business targets and strategy defined with ASM's direct manager. Manage and grow sales volumes for all products within the Massey Fergusson portfolio. Maximise sales and margins for the UK and Ireland for MF products, including Tractors, Telehandlers, Loaders, Green and Gold harvesting.
Your Impact
* Own sales results within area of responsibility. Install and track Annual Business Plan Targets in his/her area of responsibility. Regularly review performance with dealers, covering Sales Funnel, Order Intake, Market Share, Product Mix, Territory Coverage, Customer Feedback Process (CFP).
* Identify root cause and corrective actions, including follow up for dealer coaching. Lost sales reporting. Enable dealer sales performance coaching. Dealer salesperson/manager on sales success criteria including CFP, coverage & conversion targets. Coaching the dealer teams on dealer standards.
* Ensure dealers are trained according to dealer standards and sales targets. Support retail business. Manage discount spend within his/her control, including RDF. Represent brand, argumentation and demonstration. Assist dealers in identifying future prospect opportunities and develop targeted strategies to win business for each individual customer.
* Monitor and forecast sales funnel & demand chain pipeline, retails, dealer inventory, order intake, invoicing. Ensure reporting of sales funnel activities with provided IT systems (e.g. AGCO Insight).
* Capture market intelligence: market dynamics, competitive activity, AGCO and competitive dealer profiles. Execute campaigns. Install campaigns in the market. Recommend campaign activity to his manager.
We value inclusion and recognize the innovation a diverse workforce delivers to our farmers. Through our recruitment efforts, we are committed to building a team that includes a variety of experiences, backgrounds, cultures, and perspectives.
Qualifications
* Minimum level of education: Associates/Technical, bachelor’s degree.
* 4‑5 years of business experience.
* Sales skills, regional in‑depth market understanding; agricultural business knowledge; product knowledge.
* Competencies: Think strategically, work analytically (KPIs), prioritize & organise, gain trust, coach & empower dealer staff, motivate & develop, improve dealer business, support network development, show brand passion, be ahead of competition, drive consultative selling, show in‑depth portfolio knowledge.
* Have the big picture of AGCO in mind.
Benefits
* Competitive bonus scheme.
* Role eligible for a company car.
* 26 days annual leave plus additional privileged leave and ability to buy up to 5 days annual leave.
* Pension scheme, life assurance and group income protection.
* AXA private healthcare available. Retail discounts, vouchers, EAP and access to the Yu life wellbeing app (free and unlimited 24/7 UK‑based GPs + free will service).
Not everyone can claim to feed the world, but it is part of our every day. Behind everything we do for our farmers there is one AGCO team making it happen. We are proud to put our curiosity to work, building a better and more sustainable world. Join our extraordinary team today! Massey Ferguson® offers a straightforward and dependable experience providing the best value for farmers around the world. Massey Ferguson® has earned the loyalty of farmers by leveraging an innate knowledge of the land, the farm, the machines and equipment needed to get the job done. Massey Ferguson® has been a trusted partner of farmers for 175 years of innovation.
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