At Kellanova, were passionate about creating better days and a place at the table for everyone through our trusted food brands. Following a successful internal promotion, we are looking for a Senior Brand Activation Manager for a 12-month secondment, leading our cereal partnership UK activation plans and Build Family Passion category growth pillar.
The Senior Brand Activation Manager role is based in ourMedia City office with ahybrid working model. Youll be at the forefront of building exciting consumer-facing campaigns and in-store activations, as well as influencing our future masterplan, including innovation & communication.
A Taste of What Youll Be Doing
1. Collaborate across key functions; Category & brand teams, Sales and RGM to build & implement engaging activation plans that support our Kelloggs family cereal brands strategy in the UK.
2. Partner with our agencies, Brand, media team, retail media owners & accounts to design and develop engaging & disruptive BTL campaigns across multiple brand touchpoints within the take home and away from home channels that can be measured across key KPIs
3. Elevate our strategic brand partnerships: Oversee the strategic role and operational management of our UK Partners (Merlin & EFL), leveraging contractual Rights to build engaging TTL campaigns that drive Paid, Earned, Shared & Owned content, delivering value for Consumers, Customers & Kelloggs.
4. Evaluate campaigns and activities using a data-driven approach translating insights into corrective actions or future actionable recommendations
5. Lead and Inspire: Manage and mentor a team of two activation managers, fostering a culture of curiosity, ownership, and growth. Youll be a role model for our Make it Happen mindset.
6. Manage a sizeable brand building budget, including monthly tracking, budget reviews and ROI measurement to drive continuous improvement.
Were Looking for Someone With
7. Holistic understanding of our business, brands and our customers
8. Strong strategic mindset and proven ability to turn ideas into action
9. Tenacious and driven to build relationships with relevant stakeholders
10. Experience as an inspiring team leader
11. An active interest or experience in sports, food or parenting
Whats Next
After you apply, your application will be reviewed by a real recruiter, so it may take us a few weeks to get back with you by email or phone. Visit ourto get insights into our hiring process and more about what we offer.
If you join our team, youll be rewarded for the difference you make. Our comprehensive benefits offer you the support you need through your life events, big or small. Visit our& be sure to ask your recruiter for more specific information.
Get to Know Us
At Kellanova, we are driven by our vision to be the worlds best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our portfolio of iconic, world-class brands includes Pringles, Cheez-It, Pop-Tarts, MorningStar Farms, Special K, Krave, Zucaritas, Tresor, Crunchy Nut, among others.
Kellanovas Culture of Best means we bring our best to all that we do in pursuit of our vision to be the worlds best performing snacks-led powerhouse. Our culture celebrates boldness and empowers our people to challenge the status quo, achieve results, and win together.
Our focus on Equity, Diversity, and Inclusion (ED&I) enables us to build a culture of belonging where all employees have a place at the table and are inspired to share their passion, talents, and ideas to work.
Mars has agreed to acquire Kellanova in a combination that will shape the future of snacking! The transaction is anticipated to close within the first half of 2025 (subject to Kellanova shareowner approval and other customary closing conditions, including regulatory approvals). The companies remain separate until closing.
Lets shape the future of snacking.
Kellanova is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. For more information regarding our efforts to advance Equity, Diversity & Inclusion, please visit ourwebsite.