About Qargo
🚛 Qargo is a cloud-based (SaaS) Transport Management Platform. We are a scale‑up based in London and Ghent (Belgium), rapidly expanding across Europe. The platform is an ‘all‑in‑one system’, handling everything from initial order entry to final invoicing. It optimises planning and has a built‑in AI feature that automates lengthy manual tasks. Qargo is designed to help modern logistics operations run more efficiently, while increasing profitability and sustainability.
About the Role
We’re looking for a Regional Marketing Director to join our team in London. If you’re looking to work in an international company in a role that offers autonomy, ownership and impact, this is the role for you! Qargo is hiring its first Regional Marketing Director to own and scale the full marketing function across the UK and Europe — excluding events, which sit separately under the Head of Commercial. This is a hands‑on management role with broad scope. You will be responsible for content strategy, website and digital presence, paid acquisition, brand positioning, and demand generation. You will inherit a capable team and be expected to build on existing foundations while raising the bar on execution, measurement, and strategic impact. The role sits within the Commercial organisation and works closely with Sales, Partnerships, Rev Operations, Customer Success, Enablement and Product. You will have a direct line to the Head of Commercial and significant autonomy to shape the marketing strategy.
Key Responsibilities
Strategy & Leadership
* Define and execute a regional marketing strategy aligned with commercial targets across the UK and Europe.
* Own the marketing roadmap: set priorities, allocate budget, and measure ROI across all channels.
* Build a high‑performing marketing team — coach, develop, and retain talent. Manage several direct reports (content, digital/web, and campaigns).
* Serve as the senior marketing voice in commercial leadership discussions. Translate business objectives into marketing plans with clear KPIs.
Demand Generation & Paid Acquisition
* Design and manage multi‑channel demand generation programs (paid search, paid social, display, retargeting) to drive qualified pipeline for Sales.
* Own marketing‑sourced and marketing‑influenced pipeline targets. Report on funnel metrics from impression to closed‑won.
* Continuously test, optimise, and scale campaigns. Manage agency relationships where applicable.
Content & Brand
* Set the content strategy: thought leadership, case studies, whitepapers, blog, video, and social. Position Qargo as the category leader in intelligent transport management.
* Ensure brand consistency and quality across all touchpoints — website, collateral, advertising, and partner materials.
* Translate complex product capabilities (AI automation, route optimisation, real‑time visibility) into compelling narratives for operational and executive audiences in logistics.
Website & Digital
* Own the website as Qargo's primary conversion engine. Drive improvements in traffic, engagement, and lead capture.
* Manage SEO strategy and organic growth.
* Oversee marketing technology stack (CRM/marketing automation, analytics, attribution).
Market Intelligence
* Monitor competitive landscape, market trends, and customer insights. Feed intelligence back into product, sales, and leadership.
* Localise messaging and campaigns for different European markets where relevant.
Skills & Experience
* 5+ years of B2B marketing experience, with at least 3 years in a senior or director‑level role.
* Proven track record of building and managing demand generation programs that deliver measurable pipeline and revenue impact.
* Experience managing a marketing team (3+ people) and developing talent.
* Strong command of paid acquisition, content marketing, SEO, and marketing analytics.
* Hands‑on experience with marketing automation and CRM platforms (e.g. HubSpot, Salesforce, Marketo).
* Excellent written and verbal communication. Able to craft compelling messaging for technical and non‑technical audiences.
* Comfort operating in a fast‑paced, scale‑up environment with limited legacy process.
Preferred
* Experience in logistics, supply chain, transport, or B2B SaaS serving operational industries.
* Familiarity with the European logistics market — particularly the UK, Benelux, France, or DACH.
* Experience marketing AI or automation products.
* Background working alongside or within a commercial/sales‑led organisation.
* Multi‑market or multi‑language campaign experience.
What We Offer
* A high‑impact management role at a company in rapid growth, backed by Sofina and Balderton Capital.
* Significant autonomy to shape the marketing function and strategy.
* A collaborative, transparent culture that values ownership and curiosity.
* Hybrid working from our London office at the WeWork Aviation House, Holborn.
* Competitive compensation package.
* The opportunity to define how an emerging category leader goes to market across Europe.
#J-18808-Ljbffr