M-Files is the leading document management platform for knowledge work automation. With the M-Files platform, knowledge workers can find information faster, work smarter, and achieve more. M-Files features an innovative metadata-driven architecture, embedded workflow engine, and advanced artificial intelligence. This enables customers to eliminate information chaos, improve process efficiency, and automate security and compliance. We help knowledge workers to work smarter. Read more at:
Summary of the role
We are looking for a Growth Marketing Manager to lead our marketing efforts in the UK and Ireland (UKI) - a key region for M-Files’ continued growth in Europe.
This role is ideal for someone with 5+ years of experience in B2B field or growth marketing who thrives on building pipeline, understands the full buyer journey, and is passionate about delivering measurable impact. You’ll be responsible for generating high-quality leads across all intent levels - from inbound to outbound - and for selecting and executing the right mix of activities that deliver ROI.
You’ll work closely with sales, SDRs, and partners to drive pipeline through integrated campaigns, ABM, digital programs, and events - both M-Files-hosted and third-party trade shows. You’ll also be expected to analyze campaign performance and pipeline data, identify quick wins, and make strategic decisions based on what’s working.
This is a hybrid role, with flexibility to work remotely and occasional travel for internal meetings, events, and customer-facing activities. You’ll report to the Senior Manager, Growth Marketing – Europe.
What you will be doing
1. Own and execute the UKI marketing plan to drive awareness, engagement, and pipeline
2. Design and run integrated, multi-touch campaigns that generate high-quality leads across the intent spectrum (high-, low-, and no-intent)
3. Partner closely with SDRs to support outbound prospecting, helping generate pipeline from no-intent leads through targeted messaging, content, and campaign flows
4. Plan and manage a mix of M-Files-hosted events and industry trade shows, with a strong focus on ROI and pipeline contribution
5. Drive joint marketing activities with partners, including co-branded campaigns, events, and content
6. Collaborate with the digital marketing team to amplify campaigns through paid and organic channels
7. Continuously analyze campaign performance, lead quality, and pipeline sources to identify what’s working and where to optimize
8. Proactively recommend and test new tactics to drive quick wins and long-term growth
9. Forecast, report, and communicate marketing impact to sales and marketing leadership
10. Share best practices and collaborate with peers across the European Growth Marketing team and beyond
11. Manage the UKI marketing budget and ensure efficient use of resources
Requirements
What we are looking for
12. 5+ years of B2B marketing experience, ideally in a SaaS or tech environment
13. Proven success in field marketing or growth marketing roles
14. Strong understanding of full-funnel marketing and how to generate and convert leads at all intent levels
15. Experience supporting SDRs and sales teams with outbound prospecting strategies
16. Highly analytical and data-driven, with the ability to interpret pipeline data and campaign performance to guide decisions
17. Strategic thinker with a hands-on approach - you can plan, execute, and optimize
18. Excellent communication, project management, and organizational skills
19. Experience with tools like HubSpot, Salesforce, and PowerBI is a plus
20. Native-level English fluency
Benefits
Join M-Files and help industry leaders transform the way they manage information and drive business success!
What we offer
21. A collaborative, high-performing team with a strong sense of purpose
22. Market-leading technology and a product that’s changing how people work
23. Flexibility to support work/life balance
24. Opportunities for career growth in a fast-scaling company
25. Private health care cover
26. Annual leave based on UK policy
27. Recruitment referral program
28. Winning Together bonus
29. Years of service awards
Does this sound exciting to you?
Please send us your application together with your CV and salary request as soon as possible, but not later than August 31st, 2025.
The position will be filled as soon as we find the right candidate, and we are reviewing applications on an ongoing basis.
Please note that we do not accept applications sent via email. All applications should be submitted through job boards like LinkedIn or our career portal. Due to the high volume of applications, we will not be able to respond to all LinkedIn InMails.
Applicants must already hold valid residency and work authorization in the UK.
We are not sponsoring relocation for this role and will only consider applicants based in the United Kingdom.