We are seeking a commercially minded and creatively driven Marketing & Social Media Manager to lead marketing activity across our growing portfolio of purpose-built student accommodation. You'll take ownership of brand, lead generation, social growth and on-site marketing execution to support leasing targets and create a sense of community in every building.
This is a hands-on role ideal for someone who understands the student mindset, thrives on fast-paced campaigns and knows how to turn likes, clicks and engagement into real-world conversions.
Key Responsibilities
Marketing Strategy & Execution
* Plan and deliver integrated marketing campaigns across digital, social, email, paid media and print
* Develop and manage annual marketing calendars for each development in line with lettings cycles
* Work closely with the lettings and on-site teams to drive enquiries, bookings and occupancy
Social Media & Content
* Own all social media channels for the student brand, with a focus on TikTok and Instagram
* Produce engaging content that showcases student life, events, facilities and local culture
* Manage content calendars, briefing creators and overseeing community management
Brand & Creative
* Evolve and protect the visual identity and tone of voice across all touchpoints
* Brief and manage external designers, photographers and videographers
* Produce collateral including brochures, flyers, posters and email templates
Performance & Reporting
* Monitor performance using HubSpot, GA4 and native platform analytics
* Report weekly on leads, engagement, traffic and ROI
* Optimise campaigns and channels based on data and feedback
Community Marketing
* Support on-site teams with resident events, giveaways and referral incentives
* Develop relationships with student influencers, societies and partners
* Activate pop-up marketing near university campuses during peak periods
What We’re Looking For
* 2-3+ years in a marketing role, ideally within PBSA, residential or lifestyle sectors
* Knowledge of student marketing channels and lead generation platforms, including SpareRoom, Rightmove and Zoopla
* Comfortable briefing and managing freelancers and creatives
* Strong social media and digital marketing experience, with proven results
* Confident copywriter and visual storyteller
* Commercially minded with strong understanding of lead generation and conversion
* Comfortable briefing and managing freelancers and creatives
* HubSpot and Canva experience preferred
* A self-starter who thrives on ownership and pace
What You’ll Get
* Competitive salary
* Support from a wider marketing team and in-house design studio
* The opportunity to shape the brand and marketing strategy from the ground up
* A fun, entrepreneurial environment where your ideas matter
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