We are looking for an exceptional Retail Sales and Operations Manager who will be responsible for the leadership of our team in our Birmingham territory. The successful candidate will be a self‑starter with a can‑do attitude and a proactive, positive outlook, passionate about delivering WFF's unique "good fashioned service" ethic. They will want to make a real difference to our customers' lives. Wiltshire Farm Foods, part of the apetito group, is the UK's largest ready‑meal supplier, cooking and delivering over 330 different frozen ready meals to the elderly, their families and healthcare professionals. We are dedicated to making a real difference by bringing sunshine to their doors with good old‑fashioned service, while continuously innovating and improving, and operating as an ethical and sustainable organisation.
Responsibilities
- Take ownership of your territory and treat it as your own business.
- Lead by example and support your frontline team.
- Bring out the best in your team and create a culture of respect, support, and continuous improvement.
- Prioritise the health and safety of your team members above all else.
Happy Teams – Good Old‑Fashioned Service
- Empower and enable your team to delight customers.
- Develop your team to talk about our food passionately and knowledgeably.
- Create an environment where your team respects and supports each other and strives to do their best for our customers and colleagues.
Cost of Local Distribution (COLD)
- Relentlessly focus on labour, vehicle, depot, and local marketing costs as principal levers.
- Review performance monthly with the Regional Manager.
- Ensure all agreed actions are executed to keep the depot on target.
Growing Sales
- Implement national campaign activities for new and existing customers.
- Ensure all CRM activities are executed.
- Implement local growth initiatives to deliver agreed targets (e.g., sheltered housing, CSA training).
Community Engagement
- Engage with appropriate community organisations.
- Engage local hospitals.
- Engage healthcare professionals – individuals and groups.
Essential Experience, Skills and Abilities
- Establish exceptional relationships with customers.
- Demonstrate experience of delivering sales and profitability targets with a relentless focus on service excellence.
- Lead a team, create a culture of engagement, and develop team members to achieve their potential.
- Interpret data to identify key levers for success.
Desirable Experience, Skills and Abilities
- Retail, care, hospitality, or own business experience.
- Experience implementing and complying with Health & Safety processes.
- Experience managing employee consultation and implementing change initiatives.
Qualifications
- GCSE or equivalent Maths and English.
- UK manual driving licence held for at least 2 years (subject to driving assessment and DBS checks).
Benefits
- Competitive salary – accredited Living Wage employer.
- 33 days holiday per year, including bank holidays.
- Option to purchase up to 5 additional days holiday per year.
- Discretionary annual bonus scheme.
- Pension scheme – employer matched contributions up to 4%.
- Life assurance scheme worth at least 1× annual salary.
- Free turkey or voucher at Christmas.
- Apetito perks scheme, including salary sacrifice options and retail discounts.
