Are you a driven, collaborative CRM Executive or Email Marketer looking for your next challenge? Have a talent for understanding the customer journey and driving loyalty? Eager to showcase your skills within a leading eCommerce FMCG business?
We have a new and exciting opportunity for an Email Marketing Specialist to provide crucial support to our growing eCommerce Team. Joining us at an exciting point in our online journey, this role will focus on our leading DTC brands, Cheshire Cheese Company and Eatlean.
In return for your hard work, there are fantastic career progression opportunities and company benefits.
The Opportunity
You will work closely with our Digital Marketing Manager and eCommerce team to develop and implement CRM strategies that convert customers, drive loyalty and improve retention.
Your Responsibilities
· Campaign Execution: With support of the Digital Marketing Manager, plan and execute one-time, recurring, and triggered campaigns across email and SMS working towards agreed goals.
· Content: Develop engaging, on-brand e-mail and SMS content to drive customer conversion, retention, and reactivation.
· Database Growth: Work with the wider marketing team to implement methods to grow and develop customer databases.
· Segmentation: Develop segmentation strategies to target campaigns and improve key email metrics, ensuring we have the correct data points on our customers.
· Loyalty & Retention Strategy: Design and implement new retention strategies, including development of loyalty programs and new initiatives to drive customer lifetime value.
· Campaign Reporting: Analyse and report on campaign results using tools such as Google Analytics.
· Test & Learn: Optimise performance using the test and learn approach, measuring the effectiveness of campaigns to identify new opportunities.
What We're Looking For
This is an exciting and diverse role, with opportunities to influence and shape the future of our online marketing activity. We're searching for a passionate, confident individual looking for their next move, capable of taking ownership of projects and bringing fresh ideas to the table.
Essential
Some experience of working as part of a DTC marketing and/or eCommerce team.
Experience working with CRM Email Systems, e.g. Klaviyo, or Mailchimp.
Experience planning promotional campaigns.
Strong commercial understanding.
Excellent communication skills – both written and verbal.
Able to build, manage and maintain strong relationships.
IT literate and able to learn new skills.
Ability to understand and market the Unique Selling Points of brands.
Ability to work independently, as well as with others.
Desirable, but not essential:
Experience in managing Paid Ad accounts across Meta (Facebook, Instagram) and/or Google.
A degree in Marketing, Business, or related subjects
Job Types: Full-time, Permanent
Salary: Competitive, DOE
Job location: Hybrid working, ideal travel to Nantwich office (CW5 7PE) 2-3 days per week
Benefits:
Company pension
Employee discount
Office parking
Schedule:
~ Monday to Friday
Ability to commute/relocate:
~ Nantwich CW5 7PE: reliably commute or plan to relocate before starting work (required)