Overview
We are a team driven by collaboration and a shared commitment to delivering exceptional work across the entire B2B portfolio. This role sits at the heart of the organization, working closely with every team in the department to support key product portfolios, major projects, and strategic business objectives. As a central connector, it plays a vital part in the ongoing success and growth of the Fleet News, Automotive Management (AM), and RAIL brands.
The Difference You’ll Make
As a Marketing Data Analyst, you’ll support the delivery of effective campaigns through exceptional use of analysis, segmentation, and reporting, in line with marketing strategies. These include magazines, digital offerings, and events, with a specific focus on driving revenue, acquisition, and retention of customer audiences.
You’ll manage tasks and projects to support audience engagement via targeted and integrated multi‑channel marketing, provide analysis and insight into audience segments, and drive the integrity of B2B data to ensure accurate reporting and segmentation.
You will support relationships with third parties that provide services responsible for data management. Suppliers include CRM and Email Service Providers (HubSpot), website/CMS, event production, and data enrichment agencies. Ensuring that data protection and governance follow GDPR/Data Protection compliance and retention rules.
Your Role
* Administer HubSpot CRM to support users, provide training and advise on CRM processes including segmentation, list and report building and Email Marketing best practice.
* Monitor CRM integrations and raise anomalies with stakeholders for resolution.
Data Quality
* Implement and measure processes in CRM to monitor engagement timeliness, data quality, completeness and uniqueness, aligning with B2B Data Strategies.
* Actively seek out resolutions where missing data, discrepancies, and errors exist, using judgment on whether to resolve the issue independently or raise it with CRM & Marketing Manager/suppliers.
* Act as a GDPR and Data Protection champion, supporting the CRM Marketing Manager and the B2B department in best practice and data processing aligned with Bauer and GDPR rules.
Data Management
* Manage data cleansing, imports and list management to drive data strategy, achieving completeness, uniqueness, consistency and accurate database values.
* Manage data retention policies set by Bauer and GDPR to ensure audience engagement/re‑engagement programs restrict and reduce data churn.
* Import and map data to align with HubSpot data architecture, ensuring uniqueness and completeness of the database is maximized.
* Support the management of membership and subscription product databases, ensuring correct subscribers/members are maintained and sent to 3rd parties for processing.
Data Analysis
* Respond to data requests from stakeholders, providing segmentation, analysis and insight on behaviours, demographics, and preferences.
* Analyze large sets of research data to identify trends, outliers and possible opportunities.
* Identify known–unknown data trends and outliers to commercialize and support product development.
* Produce reports using data visualization tools and dashboards and present to business stakeholders and senior management on outcomes and performance.
Stakeholder Management
* Attend regular meetings and work closely with the Editorial, Events and Commercial Teams to ensure we continuously strive to maximize acquisition and retention opportunities across our brands and offerings.
* Process inbound marketing queries and leads, ensuring data is imported into CRM and processed, tracked and converted compliantly.
* Promote and drive the maintenance of the Marketing Campaign Calendar, ensuring successful scheduling of all email campaigns via staff and external agencies, to send audiences the optimum number of emails at the right time.
* As a brand ambassador, manage changes to CRM templates such as email templates, data capture forms, and preference management, ensuring staff remain compliant and on brand.
Campaigns
* Support the marketing team to deliver campaign tactics; from segmentation of audience and reporting of campaign success metrics that deliver Objectives and Key Results (OKRs).
* Attend selected B2B events, which will require some travel within the UK.
What You’ll Bring
* Attention to detail, accuracy, analysis, and the ability to interrogate is your superpower.
* Proven experience working within a data analyst position.
* Proficient and at ease with using HubSpot CRM and database management, and solid awareness of Email Service Providers.
* Microsoft Office understanding, especially Excel, with proven success using v‑lookups and formulas.
* Previous experience with analytical tools/platforms and data visualization tools, e.g. Power BI, Google Analytics, dashboards.
* Able to reprioritise numerous workstreams, working at pace in a complex and fast‑changing environment.
* Comfortable collaborating and liaising with various stakeholders.
* Proficient understanding of GDPR legislation.
* Able to use your own initiative, working autonomously while collaborating and communicating exceptionally within a team.
* Ability to identify better ways of working, problem‑solve, and put forward pragmatic solutions in a diplomatic manner.
Working Pattern/Location
This role has a hybrid working model, meaning up to 2 days per week in the Peterborough office and the rest working from home.
Closing Date
30.04.26
What’s in it for you
* You’ll have 28 days holiday, bank holidays, and 2 volunteer days to use.
* Your development matters – access to our internal training provider, Bauer Academy, is a huge win.
* Enhanced Maternity/Adoption, Paternity, and Shared Parental Leave Pay.
* Opportunity for flexible working.
* And more – see the full details of our benefits here.
Equal Employment Opportunity
We are an international employer and equal opportunities are important to us. We welcome everyone in their uniqueness, regardless of religion, gender, skin colour, or disability.
We are committed to ensuring our recruitment process is inclusive and accessible to all. If you have a disability or a long‑term health condition, and need us to make any reasonable adjustments or do anything differently during any stage of the recruitment process, please let us know by email.
We are actively recruiting for this position, however, the job advert may close earlier than expected.
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