Job Description
Our client are seeking an experienced CRM Manager to lead and optimise customer relationship strategies within the. This role in Greater Manchester requires expertise in CRM systems and a focus on achieving customer engagement and retention goals.
Client Details
Our client is an SME technology firm in Greater Manchester, with an established marketing & digital function.
Description
The key responsibilities for the CRM Manager role will include:
* Develop and implement effective CRM strategies to enhance customer engagement and retention.
* Analyse customer data to identify trends and opportunities for growth.
* Provide mentorship and training to an in-house digital team.
* Oversee the integration and optimisation of CRM systems to support business objectives.
* Collaborate with cross-functional teams to ensure a seamless customer journey.
* Monitor and report on key CRM performance metrics and campaign effectiveness.
* Provide insights and recommendations for improving customer communication.
* Manage and segment customer databases to target specific audiences effectively.
* Stay updated on industry trends and advancements in CRM technologies.
Profile
A successful CRM Manager should have:
* 3+ years experience in a CRM focused marketing role.
* Proven expertise in CRM systems and tools.
* Experience working in a B2B environment is desirable, but not essential.
* A background in overseeing campaigns via multiple digital channels, including SMS and Email.
* Strong analytical skills for interpreting customer data and trends.
* Ability to collaborate with diverse teams and stakeholders.
* Experience leading and developing teams would be ideal.
* Excellent communication and organisational skills.
Job Offer
On offer for the CRM Manager role:
* Competitive salary ranging from £40,000 to £45,000 per annum - experience dependent.
* Hybrid working opportunities for a balanced work-life schedule.
* Permanent role within a supportive and innovative environment