Job Description
We’re now looking for a Marketing Executive to join our dynamic Marketing Team. Reporting to the Marketing Manager, you'll play a vital role in delivering multi-channel campaigns for a portfolio of industry-leading events.
Key responsibilities:
Content Creation & Copywriting
• Create and copywrite engaging, original content for a variety of marketing materials
including brochures, adverts, online banners, HTML emails, landing pages and social
media posts.
• Work closely on creative design processes for marketing collateral, ensuring
alignment with brand guidelines.
• Produce and manage content across social media channels, including LinkedIn,
Facebook, Instagram and TikTok — incorporating graphics, videos, animations and text
posts.
Partnerships/Stakeholder management
• Maintain and develop strong relationships with key partners, sponsors, exhibitors
and speakers.
• Coordinate marketing deliverables for partners and exhibitors, ensuring fulfilment of
promotional opportunities.
• Support the wider team in managing logistics, exhibitor promotions and speaker communications.
Campaign Delivery & Multi-Channel Marketing
• Plan, coordinate and deliver multi-channel marketing activities on time, within
budget and to a high standard.
• Support the execution of digital campaigns including Google Ads, remarketing
initiatives and website enhancement tools.
• Coordinate and support multi-channel marketing campaigns in line with business
and event objectives.
Social Media Management
• Develop, manage and execute the social media schedule across all platforms,
creating both visual and written content.
• Build and engage with online communities to drive brand awareness and event
registrations.
• Monitor social media performance and implement strategies for growth and
engagement.
Website & Digital Management
• Create, update and maintain website content, ensuring accuracy, relevance and
SEO optimisation.
• Regularly review website performance and coordinate updates in collaboration with
web agencies and internal teams.
Market Research, Data & Insights
• Conduct market research to identify industry trends, competitor activities and
marketing opportunities.
• Support the team with customer insights, data analysis and lead generation
initiatives.
• Assist in data segmentation, community building and database management for
marketing campaigns.
Email Marketing
• Plan, create and deliver email campaigns, including copywriting, graphic creation,
email templates and landing pages.
• Analyse campaign performance and contribute to ongoing optimisation.
Event Marketing & Support
• Collaborate with Sales, Marketing and Operations teams to support the preparation
and delivery of trade shows and events.
• Monitor the registration system and assist with registration administration.
• Manage marketing through exhibitor campaigns including communication,
promotion of marketing tools, collation of event guide entries, exhibitor zone set up
and ongoing query management.
Reporting & Analysis
• Provide accurate, timely reporting on key marketing metrics, campaign
performance and forecasts.
So that’s the role. What about you?
* You are an ambitious marketing executive with experience of the full marketing mix, and you have the energy and drive to succeed in a growing company.
* You are an excellent copywriter who can translate technical or business content into strong and engaging messages.
* You are a confident communicator and enjoy dealing with people at all levels, both internally within the company and in the market.
* You are comfortable working with systems like Mailchimp, Canva and of course Excel, PowerPoint and Word.
* You thrive on working under pressure and you have the resilience to keep smiling while doing it – and while you love working in a team, you’re also comfortable working autonomously in your own area of responsibility.
* You have a keen interest in developing a Marketing career and leadership skills.
What’s in it for you?
* Personalised Training & Development Plan
* Recognition Scheme – we love celebrating wins!
* Birthday Day Off
* Holiday Entitlement Increases with Service
* Onsite Parking
* Team Perks – fresh fruit, occasional lunches and regular social events
* Collaborative & Fun Work Culture
Location: Ringwood, Hampshire, BH24 1PB
Salary: £25,000 + Incentives
Hours: 37.5 hours per week: Monday - Friday 9am - 5pm
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