Permanent, Full Time
The Marketing Co-ordinator plays a pivotal role in the successful launch and promotion of new home developments. This position is responsible for coordinating legal site setup, preparing marketing collateral, and executing campaigns that align with strategic objectives. The role requires close collaboration with internal teams, solicitors, contractors, and external stakeholders to ensure timely delivery and compliance with industry standards.
The postholder will support the Senior Marketing Co-ordinator and act as their deputy when required, contributing to the delivery of an exceptional customer experience across all touchpoints.
Key Responsibilities
* Coordinate the launch of new home developments at least three months prior to handover, ensuring all legal and marketing materials are in place.
* Support and coach Marketing Assistants in campaign planning and execution, fostering professional development and team effectiveness.
* Monitor marketing performance, lead generation, and advertising effectiveness, providing regular feedback and reporting.
* Ensure all marketing content is accurate, transparent, compliant with the Consumer Code, and aligned with brand standards.
* Liaise with solicitors, contractors, and suppliers to ensure readiness for site launches.
* Attend site meetings and contribute to the development of marketing strategies and collateral.
* Identify and recommend innovative marketing approaches to enhance campaign performance and value for money.
* Maintain strong working relationships with internal and external stakeholders to support operational effectiveness.
* Ensure valid valuations are in place for new homes and Rent to Homebuy (RTHB) schemes, following correct procedures.
* Promote the Bushmead and Domovo brands as synonymous with quality and customer service.
* Maintain accurate CRM records to support real-time reporting and ensure GDPR compliance.
* Contribute to marketing and sales reports to inform strategic planning.
* Coordinate marketing campaigns for resales and RTHB properties.
* Provide a responsive, customer-focused marketing service to maximise lead generation.
* Demonstrate flexibility in supporting the wider Marketing and Sales team as needed.
* Undertake additional duties in line with the role’s responsibilities and evolving organisational needs.
Person Specification
Essential Skills & Attributes
* Strong IT proficiency.
* Excellent communication, negotiation, and influencing skills.
* High level of organisation, attention to detail, and presentation ability.
* Ability to manage multiple projects simultaneously.
* Self-motivated and proactive with strong collaborative skills.
* Experience in team coordination or supervision.
* Knowledge of Shared Ownership and property specifications.
* Ability to analyse marketing and sales data and produce insightful reports.
* Positive attitude with a commitment to quality and continuous improvement.
* Ability to work independently and as part of a team.
* Flexible approach to working hours, including occasional evenings and weekends.
* Full UK driving licence and access to a vehicle.
Desirable Experience
* Experience in housing association environments.
* Understanding of digital marketing and social media platforms.
* Familiarity with customer segmentation and marketing analytics.
* Knowledge of property conveyancing processes.
* Experience in report writing and strategic contribution.
* Recognised marketing qualification (e.g. CIM) or equivalent experience.
INDMED