Job Description
We're solving a rare problem: Performance-led, high-ROI growth with a world-class brand at the centre; pairing exceptionally crafted content with rigorous performance marketing.
We’re hiring for a Product Lead - Conversion to own a conversion experience unlike anything else in the market: A high-emotion, high-consideration luxury funnel that's closer to editorial storytelling than traditional ecommerce.
After experiencing 300% growth over the last two years, Ffern is building a team of digital product pods. Sat within the growth team, you’ll be leading the highest impact pod, conversion pod, taking responsibility for our primary acquisition funnel and managing a team of 4 (designers and software engineers).
You’ll directly shape how product is developed and iterated at Ffern, setting standards for AB testing, roadmapping, and product management work.
You’ll join a team of 80, and shape what is fast becoming an iconic luxury brand.
Job Requirements
* Own the primary acquisition route from onboarding through to monetization, leading a team of 4.
* Drive successful subscriber growth through robust experimentation in pricing, packaging, payments and upsells.
* Identify and evaluate opportunities for new monetization models that drive meaningful revenue growth.
* Create consistent frameworks and metrics, reporting, processes, and measurement systems for growth efforts and experiments.
* Create an outstanding end-to-end customer experience by pairing rapid, iterative testing with thoughtful and considered narrative design.
• Directly shape experimentation stack, tooling and modelling, and evangelize it within Ffern.
Job Responsibilities
Must Haves:
* 3+ years in product growth, with emphasis on conversion optimisation and onboarding funnels, ideally in a B2C startup
* Proven expertise in designing, running, and analysing A/B tests to improve conversion, engagement, and retention
* Track record of working effectively with designers, engineers, and cross-functional teams to deliver growth outcomes
* Ability to prioritise ruthlessly and deliver high impact quickly
* Data-driven, insight-led, and experimentation-focused mindset
* Strong intuition for brand and editorial quality
* Subscription experience
Nice to haves:
* Subscription ecommerce experience
* Ownership experience of a performance marketing focused acquisition funnel
• SQL for data analysis
Job Benefits
* Private Healthcare - Full private healthcare with Vitality
* Pension Contribution - We switch the standard pension contributions and offer 5% employer and 3% employee contributions, as a salary sacrifice scheme for tax-efficient saving.
* Ffern Membership - All team members enrolled onto Ffern ledger, receiving both the EDP and candle each season
* Annual Leave - 25 days increasing up to 28 days with each additional year of service
• Flexible working - 3 days in our London office