Our client is seeking a CRM Lead / Manager which is passionate about Product. So, essentially a hands onCRM Manager, close to the Product teams and comfortable playing two even three roles at times as one appreciates this is honestly the norm within a Tech SMe - Perhaps the biggest difference at times between the corporate world and a Tech SMe of around 120 people, is the desire to be a hybrid and accepting happily, this is your reality.
CRM Manager i-Gaming Arena
London / Work From Home Hybrid Working
Product obsessed, customer experience champion
Customer Communication and Campaigns: lead, Manage and execute hyper-segmented Live gaming campaigns to increase retention, prevent churn, drive upsell and ultimately improve the overall player experience and lifetime value through personalised interactions with customers.
Driving live gaming proposition roadmap: Genuine interest in us and a desire to learn and take your transferable skills into the Live Casino Sector. To grow and understand the Live Casino sector across product (suppliers/features/mechanics), Customer Profiles (Preferences, behaviours of existing and target audiences) and Engagement.
Project Management:
o Co-ordinate and deliver the Live casino commercial roadmap.
Campaign Optimisation: Continuously o...