About Fleek
Fleek is a B2B Marketplace for wholesale second-hand fashion. We enable resellers and retail stores to buy from vintage clothing suppliers from around the world. We are backed by top Silicon Valley VCs such as Andreessen Horowitz (a16z), Y Combinator and founders/CEOs of Depop, Shopify, Postmates.
About the Team
Fleek is a diverse set of funky individuals with the single mission of making second hand first choice while promoting circular fashion and building a beautiful product experience. Our 60+ people team consists of individuals in 7+ countries with experiences from Google, YC, Uber, Deliveroo, Depop, Cambridge, Oxford, UC Berkeley, etc.
About the Role
We are seeking a highly analytical, creative and technically strong Performance Marketing Lead to join our team and help enable Fleek’s growth. You’ll take ownership of our performance marketing strategy, leading day-to-day optimisations, driving efficiency, and innovating our data-driven marketing approach. This is an opportunity to have a significant impact on Fleek’s goals, collaborating with cross-functional teams to shape the future B2B wholesale fashion.
Responsibilities
* Multi-Channel Paid Media Strategy: Develop and execute comprehensive multi-channel performance marketing campaigns across paid search and paid social driving growth primarily new customer acquisition.
* Large-Scale Budget Management: Own and manage advertising budgets exceeding $1M+ yearly, ensuring efficient allocation of spend to minimise CPA
* Multi-Touch Attribution & Data Analysis: Leverage multi-touch attribution models and data-driven insights to optimize performance across all paid channels, ensuring proper budget allocation based on full-funnel impact.
* Campaign Execution & Optimization: Plan, launch, and optimize paid media campaigns across Google Ads, Meta (Facebook, Instagram), Tiktok and YouTube
* Experiment with running campaigns on platforms like LinkedIn and Reddit
* Creative & Ad Copy Testing: Create specs for ad copy, visuals, and landing pages, and collaborate with the design team to create and refine them.
* Conversion Tracking & Performance Analytics: Monitor and optimize paid media channels for customer acquisition cost (CAC), return on ad spend (ROAS), and longterm revenue growth.
* Cross-Channel Synergy: Work closely with other folks from the marketing team to ensure a unified strategy across all customer touchpoints.
* Work with product and tech team to ensure conversion tracking, product feed management and attribution modelling are correctly setup and running
* Reporting & Strategic Insights: Develop and present detailed performance reports with actionable insights to senior leadership, ensuring data-driven decision-making.
* Leveraging AI to automating parts of the daily process from reporting, creative development and/or campaigns management
Experience
* Experience in performance marketing with an emphasis on multi-channel acquisition strategies. Proven experience managing large-scale budgets ($1M+ per year) in a Marketplace is preferred Expertise in optimizing paid media campaigns across Meta, Google and tiktok
* Experience with product feed management on Google Merchant Center and Facebook/Tiktok Commerce Managers, along with working with third party feed management tools
* Comfortable analysing large datasets and using tools such as Google Analytics, Advertising Platform metrics and Google Sheets to drive marketing decisions.
* Customer-first mindset: ability to craft growth strategies that align with business goals
* Excellent communication skills for reporting and cross-functional collaboration