Description
:
Essential Responsibilities:
1. Drive revenue growth and global market expansion by identifying and cultivating strategic partnerships, channels, and opportunities
2. Lead the negotiation with external partners and engage cross-functional support colleagues to ensure the successful delivery of solutions for large complex partnerships.
3. Shape long-term commercial strategy by assessing market dynamics, competitive positioning, and partnership performance to prioritize high-impact growth opportunities.
4. Establish scalable partnership frameworks and operating models that streamline execution, enhance collaboration across teams, and ensure consistent delivery of partner value.
5. Align product and business levers (such as pricing and FX) to maximize revenue and market expansion opportunities.
6. Partner cross-functionally with Product, Design, and Research teams to translate business priorities into scalable solutions — ensuring the technical design and implementation align with growth, commercial, and customer experience objectives
7. Represent the end customer on an ongoing basis and use this knowledge to drive effective prioritization and decision-making.
8. Collaborate and influence product outcomes in a matrix organization with multiple stakeholders such as Engineering, Operations, Risk, Legal, Sales, Business Development, Marketing, Finance, and Banking Partners.
Expected Qualifications:
9. 5+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.
Additional Responsibilities & Preferred Qualifications:
Department: UK PayPal BNPL team
Reporting to: Director, UK BNPL Lead
Location: UK London- Hybrid working
Employment Type: Permanent, Full-time
Your day-to-day
10. Develop and refine consumer audience frameworks and segmentation strategies to target high-value BNPL customers.
11. Partner with Analytics to analyse customer behaviour, conversion funnels, and product adoption patterns, translating insights into actionable recommendations.
12. Collaborate with Marketing to plan and execute consumer-facing campaigns for Pay in 3 and future BNPL products.
13. Support the development of messaging, positioning, and value propositions tailored to UK consumer segments.
14. Coordinate go-to-market activities for new BNPL product launches, ensuring consumer readiness and seamless execution.
15. Work with Product teams to advocate for consumer needs, providing input on user experience, onboarding flows, and approval processes.
16. Identify and execute initiatives to improve approval rates, reduce friction, and increase conversion across the customer journey.
17. Define and track consumer KPIs (acquisition, activation, repeat usage, NPS) and provide regular reporting to senior leadership.
18. Partner with Compliance to ensure consumer communications and campaigns meet FCA and Consumer Duty requirements.
19. Liaise with Customer Service to understand and address consumer feedback, feeding insights back into product and marketing strategies.
What you need to bring
20. Significant experience in consumer marketing, product marketing, or growth roles within BNPL or consumer credit.
21. Proven track record of driving customer acquisition, engagement, and retention for BNPL or installment products.
22. Strong understanding of the UK BNPL and consumer finance landscape, including key players, customer segments, and market dynamics.
23. Expertise in audience segmentation, campaign planning, and GTM execution.
24. Excellent analytical skills, with the ability to leverage data to inform decisions and measure impact.
25. Experience collaborating across Marketing, Product, and Analytics teams to deliver integrated initiatives.
26. Strong communication skills with the ability to distil complex insights into clear, compelling recommendations.
27. Understanding of UK consumer credit regulations and responsible lending principles a plus.
28. Ability to work in a dynamic, fast-paced environment and manage multiple priorities effectively.
Competencies
29. Customer-obsessed with a deep curiosity about consumer behaviour and motivations.
30. Innovative thinker with a proactive approach to identifying growth opportunities.
31. Strong analytical mindset balanced with creative problem-solving.
32. Excellent influencing and relationship-building skills across functions.
33. High integrity and commitment to regulatory compliance and responsible practices.
34. Collaborative and adaptable, with a willingness to roll up sleeves and get things done.
Subsidiary:
PayPal
Travel Percent:
0
PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. Any such request is a red flag and likely part of a scam. To learn more about how to identify and avoid recruitment fraud please visit .
For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.
Our Benefits:
At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.
We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit .
Who We Are:
to learn more about our culture and community.
Commitment to Diversity and Inclusion
PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at .
Belonging at PayPal:
Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.
Any general requests for consideration of your skills, please .
We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.