Company Overview
Dynata is the world’s leading digital data collection company, serving market research agencies, media and advertising agencies, consulting firms and healthcare and corporate customers across the Americas, Europe and Asia‑Pacific. With cutting‑edge technology and the largest, highest quality opt‑in research panels, Dynata delivers the voice of the individual to the entire marketing spectrum, from market research to marketing and advertising.
The Role
Account Director/Senior Account Director – responsible for driving revenue growth by selling Dynata’s market research solutions to new and existing clients. The role requires a strategic thinker with a strong background in market research, exceptional sales skills, and the ability to cultivate and maintain high‑level client relationships.
Key Responsibilities
* Serve as the primary point of contact for key clients, fostering strong and enduring partnerships.
* Develop and execute account strategies to align with client goals and business objectives.
* Anticipate client needs and proactively offer tailored solutions that leverage Dynata’s product offerings.
* Drive growth and profitability across a portfolio of accounts by identifying and pursuing upselling and cross‑selling opportunities.
* Collaborate with internal teams to create proposals, negotiate contracts, and close high‑value deals.
* Achieve or exceed quarterly and annual revenue targets.
* Lead cross‑functional teams to deliver best‑in‑class data and insight solutions.
* Mentor junior account managers and support their professional development.
* Act as a thought leader within the organization, contributing to strategic initiatives and knowledge sharing.
* Ensure the highest level of client satisfaction by overseeing project delivery, addressing escalations, and continuously improving processes.
* Partner with clients to understand their challenges and business goals, translating these into actionable research initiatives.
* Leverage Dynata’s advanced tools and platforms to provide insights‑driven recommendations.
Essential Skills
* Exceptional client relationship management skills with a consultative, solutions‑oriented approach.
* 5+ years of experience in sales or account management within market research or data solutions (mandatory).
* Expertise in B2B and B2C insights, data analytics, or technology‑enabled solutions.
* Creative thinker in the digital space with willingness to stay attuned to the latest industry trends.
* High level of commercial awareness – identifying opportunities, tailoring solutions, and negotiating and closing sales.
* Proven ability to deliver consistent results against financial targets.
* Strong communication, presentation, and time‑management skills.
* Proficiency in CRM tools (MS Dynamics preferred) and familiarity with data platforms.
* High personal drive and ability to collaborate with internal and external stakeholders.
* Organised yet flexible, capable of working in a fast‑paced environment.
Desirable Skills
* Evidence of comprehending and communicating complex solutions.
* Understanding of market research, consumer privacy issues and emerging trends.
* Combined sales ability with analytical excellence and superior written and verbal communication skills.
* Ability to build strong client relationships and advocate client interests.
Benefits
* Competitive salary and bonus scheme.
* Hybrid working model with central London office attendance once a week (Wednesdays compulsory).
* Generous holiday entitlement – 25 days increasing by 1 day every 2 years up to a maximum of 30.
* Activity Pass, Apple Products, Cycle scheme, Dental Scheme, Health Cash Plan, EAP and health‑related assistance.
* Family‑friendly policies, generous holiday entitlements, and a community involvement initiative (GIVE).
* Health cash plan, health screening, income protection plan, learning management system with free access to training modules.
* Life assurance and medical benefits.
Dynata welcomes and encourages applications from people with disabilities. We are committed to an inclusive work culture for all our employees. Accommodations can be requested for all aspects of the selection process. At Dynata, we deliver the highest quality first‑party data to help businesses around the world gain precise insights, activate the right audiences and confidently measure impact.
Equal Opportunity Employer
Dynata is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected status in accordance with applicable law.
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