Join to apply for the Digital Platforms Marketing Executive role at Tottenham Hotspur Football Club
Join to apply for the Digital Platforms Marketing Executive role at Tottenham Hotspur Football Club
Founded in 1882, Tottenham Hotspur is an iconic English football club, playing in the Premier League and Women’s Super League. From North London to the world, our fanbase spans continents, cultures, and generations. Spurs is a club that’s always dared to push boundaries, breaking new ground and rewriting history.
We offer world-class facilities: In 2019, we opened our state-of-the-art Stadium, a £1 billion landmark that’s the beating heart of North Tottenham’s transformation. More than just a football ground, it’s an engine of change — creating 4,000 jobs and injecting £300 million into the local economy every year.
We’re at our brightest when we’re all together. Our Club, our teams, our community.
There is only one Hotspur. Tottenham Hotspur.
The Role
We’re currently recruiting a Digital Platforms Marketing Executive within our Digital & Growth Marketing Team to deliver growth in our audiences and engagement across our digital products.
Job Purpose
The Digital Platforms Marketing Executive will drive the planning, execution and reporting of campaigns activation across several business areas on our Club website & app. You will build on the foundations we have in place, plotting activity in a time sensitive manner working with a range of stakeholders. You will be responsible for the end-to-end processes across all activity.
Due to the nature of this role and the industry you may be required to work outside of regular office hours which may include evenings, weekends, and bank holidays. Ad hoc travel to our Warehouse & Training Centre, both in Enfield, may be required.
Key Responsibilities
* Overseeing the planning, execution and reporting of personalised marketing campaigns across the platforms, and building out further personalisation opportunities across the associated assets
* Day-to-day management of the Club’s digital platforms, ensuring they are operating as expected, and reporting/fixing bugs or any other issues as they arise
* Optimising the user experience across the Club website & app, working with Commercial Marketing teams to identify opportunities for improvement, then to scope, prioritise and deliver the changes through Technology
* Overseeing the delivery of new content, working with the Commercial Marketing and Content teams to ensure that it is fully integrated into the customer journey, and optimised
* Build & embed a program of ongoing Experimentation in all that you do
* Preparing, analysing, and presenting regular updates, campaign reports and post-campaign performance results
* Key stakeholder in meetings with a range of business areas to create and implement growth & testing strategies, and where appropriate A/B testing that optimises performance
* Execute test and learn plans and suggest new hypothesises, collate findings and feedback into an actionable format for future development and activations
* Track activity against KPIs and present findings on a regular basis, including suggestions for product & fan experience improvements, opportunities, and optimisations
* Be part of an innovative team that is passionate about creating exceptional fan experiences
About You
* Thinks ahead, generates innovative ideas
* Values & respects others, builds relationships, collaborates
* Gets things done, delivers to highest of standards, takes responsibility
* You are intellectually curious, think customer first, are comfortable with ambiguity, are action-oriented, and self-motivated
* A proactive self-starter with an ambitious spirit, able to work at pace, independently and collaboratively as required
* Well-organised logical and efficient; process-driven with good time management skills
* Operates independently and efficiently to manage multiple projects and deadlines simultaneously and successfully, without sacrificing attention to detail
What you will bring
* Evidence of using personalisation tools to improve user experience and conversion rate (e.g. Dynamic Yield, Salesforce Marketing Cloud) and experience with A/B and multivariate testing methodologies and execution
* Extensive use of common website CMS platforms (e.g. Umbraco, Pulselive, Wordpress), to create and manage the front end of digital platforms
* Proven experience leveraging performance and audience data to inform successful campaigns
* An innovative digital marketer, able to seek out new ways of driving engaging digital communications
* Excellent project management, problem-solving and communication skills with the ability to balance rigorous attention to detail with swift execution
* The ability to measure against set objectives and KPI's and produce reports based on findings
* Good organisational and planning skills (must be able to prioritise workload, especially during busy periods)
* Strong analytical and problem-solving skills with a keen eye for detail
The Tottenham Hotspur Way
Is to push harder, rise higher and forge greater. We involve, inspire and elevate one another to be our best selves, to produce exceptional on and off the pitch. Every day brings us opportunities to improve and make the impossible, possible.
Our values that bind us
DREAM THE IMPOSSIBLE – Impossible made possible when we think outside the box
DARE TO CHANGE THE GAME – Relentlessly strive for glory and leave our mark on the world
DO IT OUR WAY – Win the right way, never at all costs.
Our Responsibility to you
Safeguarding is fundamental to the success in all that we do. Successful candidates are to be reminded they would be subject to various background, DBS, and reference checks for this role.
We welcome applications from anyone regardless of age, disability, gender, race, or ethnic and national origins, religion or belief, or sexual orientation.
Seniority level
* Seniority level
Associate
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing
* Industries
Spectator Sports and Sports Teams and Clubs
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