Company Description
Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what's wholly British, the pub experience.
Job Description
* Develop and lead the Partnerships strategy within Greene King which focuses on volume driving commercial partnerships both group wide and for divisions
* Create a Centre of Excellence to centralise other partnerships in existence like Tesco, Student Beans, Dusk – to maximise both economies of scale, and commercial value
* Develop strategies and relationships with key partners – Blue Light Card, AA, Tesco Clubcard acting as a key point of contact day to day to drive transaction growth
* Collaborate with Pricing Lead and specific brand / format teams to understand role of partnerships & affiliates now & in the future as part of brand & price proposition.
* Work with Analyst teams in Pricing, Digital & Division to understand specific KPIs (such as Return on Investment, Conversion Rates) and share with key stakeholders in an engaging and concise way.
* Own the measurement and reporting of the channel. Monitor and report on all key performance metrics (such as Return on Investment, Conversion Rates) and share with key stakeholders in an engaging and concise way
* Own and develop critical paths for partnerships and related processes within Greene King
* Own and negotiate commercial contracts including media buys with key partners
* Develop a pipeline of volume-driving partnerships opportunities to propose to the business
* Collaborate with Digital including Loyalty team to plan role of external partnerships alongside development of Greene King Loyalty programme and ensure complementary approach.
* Working with marketing and pricing teams to optimise existing deals available for profitability
* Leverage partnership media inventory to communicate key seasonal campaign messaging. Ensuring partners uphold a high standard and adhere to advertising guidelines, and maintain positive representation of all brand's deals, offers and Ts and Cs
* Maintain a good profile within the Partnerships Industry, keeping up to date on industry trends and best practices
Qualifications
* Demonstrable track record in brand and digital partnership activations
* Solid understanding of commercial, and technical foundations including use of 1PD and tracking/tagging
* Demonstrate ability to wear multiple hats - hands on execution, optimisation, planning, managing relationships etc.
* The industry is exciting for you
* Inquisitive nature
* Ability to simplify insight and tell a story with the data
* Enjoy collaborating, working with multiple teams across the business and building relationships externally with partners
* Happy to challenge the status quo using your insight
* Attention to detail
* Balance the commercial view with the customer need
* Helpful and supportive – this is a business partnering role
* Stakeholder management
* Working across multiple brand
* Distilling data & sharing insight
* Online tracking
* Preferred experience working specifically with external partners & affiliates
1. Dept. L4/House: Media