Join to apply for the Key Account Coordinator role at PepsiCo
Overview
As a Key Account Coordinator, you will be responsible for managing and developing a large and diverse portfolio of customers, acting as the main point of contact and strategic partner for each account. Your focus will be on building strong, long-term relationships that drive customer engagement, increase revenues, and enhance brand loyalty to Pipers Crisps.
Responsibilities
* Strategic Account Management
* Manage and retain a portfolio of key customer accounts, ensuring consistent engagement with the Pipers brand and product range.
* Develop meaningful, consultative relationships with clients to understand their business needs and tailor solutions that maximise value.
* Identify opportunities to upsell and cross-sell across the Pipers product portfolio and third-party lines, increasing average order value and revenue per account.
* Use sales data, CRM dashboards, and performance analytics to monitor account performance, identify growth opportunities, and take proactive action.
* Partner with clients to promote new “go-to-market” initiatives, brand campaigns, and promotional incentives designed to support mutual business growth.
* Adapt to customers’ evolving needs and distribution channels (e.g., direct vs. wholesale), ensuring business continuity and accurate reporting of market trends.
* Oversee the onboarding process for new key accounts, ensuring each stage is completed effectively to drive early engagement and long-term retention.
Account Planning & Call Cycle Management
* Implement structured call cycles aligned with customer ordering patterns, ensuring optimal contact frequency and relationship depth.
* Continuously review and refine call plans to reflect customer changes, market shifts, and sales priorities.
* Maintain accurate customer records and decision-maker contacts to support efficient and personalised communication.
* Achieve retention, order volume, and revenue KPIs through disciplined portfolio management and a proactive approach to customer engagement.
* Collaborate with team members to ensure consistent account coverage and shared success across the sales function.
Commercial Administration & Credit Management
* Ensure merchandising and POS materials are effectively deployed to support in-outlet brand visibility.
* Oversee the full sales cycle from purchase to payment, partnering with finance to maintain effective credit control.
* Proactively manage outstanding balances, ensuring smooth order processing and transparent communication with customers.
Customer Service & Cross-Functional Collaboration
* Work closely with Warehouse, Logistics, Van Sales, and Production teams to ensure seamless service delivery for all accounts.
* Minimise customer issues by maintaining high standards of service and following trade complaint procedures diligently.
* Coordinate with third-party logistics providers (e.g., APC, Cartwright) to ensure reliable and timely deliveries for non-van customers.
* Provide regular feedback to the Telesales Manager on client performance, market trends, and potential areas for growth or improvement.
Personal Development
* Use CRM and performance dashboards to track your results against KPIs and continuously improve your approach.
* Engage with PepsiCo’s learning and development resources, actively seeking out coaching and training opportunities to enhance your professional growth.
Qualifications
* GCSE-level education or equivalent.
* Minimum 4 years of experience in sales, account management, or customer service (FMCG experience desirable).
* Proficient in CRM systems and Microsoft Office applications.
* Strong analytical and numerical ability.
* Excellent communication and relationship-building skills.
* Organised, self-motivated, and target-driven, with strong time management.
* Able to balance pace with precision, ensuring consistent quality and accuracy.
Salary & Benefits
* Competitive salary and performance-based incentives.
* Company laptop and mobile phone.
* Regular sales incentives and recognition for achievement.
* Competitive pension scheme and paid annual leave.
* Free on-site parking, subsidised canteen, and access to staff discount shop.
Join Us
If you’re passionate about building relationships, driving growth, and being part of a proudly British success story, we’d love to hear from you.
We are an equal opportunity employer and comply with the Equality Act 2010. We value diversity at our company; it is an essential part of our success. We do not discriminate on the basis of age, pregnancy or maternity, marital/civil partnerships, religion or belief, sex or sexual orientation, gender identity or gender reassignment, disability or race including color, nationality, ethnic or national origin.
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