About The Role
Balfour Beatty has an exciting opportunity for a Senior Digital Marketing Executive to join our growing team in London.
What you’ll be doing
* Lead our digital marketing efforts across Candidate Attraction to increase job applications across our UK operations.
* Deliver against a comprehensive Candidate Attraction digital marketing strategy.
* Working with peers in the Communications function, define a road map for the Balfour Beatty UK careers website.
* Deliver digital content against Balfour Beatty’s “always on” recruitment campaign and project-specific recruitment campaigns utilising a number of approaches including Search Engine Optimisation (SEO), Search Engine Marketing (SEM), and Email marketing using our attraction Customer Relationship Management (CRM) - Beamery, Balfour Beatty social media channels, and display advertising.
* Collaborate with the Communications function to create compelling and relevant Candidate Attraction content that positions Balfour Beatty as an employer of choice.
* Monitor and analyse channel and campaign performance using analytics tools such as Semrush for keyword research, competitor analysis, Google Analytics and Google Ad Manager.
* Report on all channels providing actionable insights and recommendations for improvement.
* Manage project-specific campaign spend, ensuring efficient allocation of resources for maximum ROI against Candidate Attractions KPI’s.
* Strategically place job ads on job boards such as Indeed, aligned to business priorities.
* Generate innovative ideas to drive Candidate Attraction success and engage our target audiences.
Who we’re looking for
* A degree or recognised post-graduate qualification in marketing, or a related field is desirable but not required.
* Have a deep understanding of a wide range of digital areas including SEO, Paid Marketing and Organic.
* Be able to analyse data from a range of sources e.g. Google Analytics, Talent Link etc, and be able to report on results, trends and make recommendations for improvements.
* Proven experience in digital marketing, with a focus on strategy development and campaign management either in-house or agency.
* Strong and up-to-date understanding of digital marketing channels, tools, and best practices.
* Stay up to date with Candidate Attraction industry trends and emerging technologies, incorporating best practices and new ideas into our approach.
* Understanding of Site Improve, Meltwater and Beamery is desirable.
* Excellent communication and interpersonal skills, with the ability to collaborate effectively with diverse teams.
* Strong analytical and problem-solving skills, with a data-driven approach to decision-making.
* Creative thinking and the ability to generate innovative ideas to drive marketing success.
* Highly organised, detail-oriented, and able to manage multiple projects simultaneously.
Why work for us
Benefits
* Smart working, giving you more flexibility such as staggered start and finish times, with up to 40% remote working, where roles allow.
* 25 days paid annual leave (pro rata).
* Family friendly policies which include 28 weeks full pay for maternity/adoption leave and four weeks full pay for paternity/partners leave.
* Pension, share incentive plan, volunteering leave, recognition schemes and much more…
About Us
Day in, day out, our teams deliver some of the UK’s most ambitious, exciting and meaningful projects; developing, building and maintaining the vital infrastructure that supports national economies and strengthens communities.
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